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A recent study found that 26 percent of mobile apps downloaded last year were used only once , a warning to developers that app downloads don’t equal long term engagement. But what if a developer or publisher could incentivize extended engagement through a virtual reward system? That’s what Tapjoy, an app distribution and monetization company, hopes to find out.
<img src="http://www.gamezebo.com/sites/default/files/imagecache/game_title_image/news/joel_big_9.jpg"/> Last Thursday, I went to the Gamification Summit in San Francisco to answer for myself the question that arises in my head: Is this the next big thing or just a load of hype?
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This allows members to send virtual gifts to each other.