Optimizing Emotional Engagement In Web Design Through Metrics - Smashing Magazine. Advertisement Think about what keeps you coming back to your favorite store, your favorite person or even your favorite website. It’s not just a mindless buy-go, hug-go or click-go relationship. It is a complicated, emotional connection. It is what makes relationships with people and brands intoxicating. User engagement must have an equally complex emotional connection. You can create strong storytelling strategies based on user personalities and segmentation. Emotional-Behavioral Response Relationship Let’s start with the basics: an emotion is a psychophysiological response in your body to a stimulus. For example: But you don’t have to be face to face in order to read a person’s behavioral clues. By The Numbers: Behavioral Response Behavioral psychologists have classified emotions in numerous different theories.
Plutchik’s emotion wheel. Awareness User experience doesn’t start when they hit your landing page or start your app, but prior to it. Attraction Investment Adoption Summary Resources. 10 Small Business Social Media Marketing Tips. Ross Kimbarovsky is the co-founder of crowdSPRING, a community of 43,000+ graphic designers that helps small businesses from around the world with graphic design needs.
You can follow Ross on Twitter @rosskimbarovsky and @crowdSPRING. Capacity - especially to plan and execute effective marketing strategies - is a big challenge for every small business. In this post, I'll offer 10 suggestions for how small businesses can supercharge their marketing efforts by leveraging social media. For each suggestion, I will discuss a basic strategy - for those who simply want to get their toes wet, as well as an advanced strategy - for those who want to spend a bit more time and go a bit deeper in their social media marketing efforts.
These tips are based on my experience leveraging social media marketing for my company, crowdSPRING. I suggest you begin by outlining clear goals for your social media marketing efforts and figuring out how you'll measure success. 1. 2. 3. 4. 5. 6. 7. 8. 60 Tips From 60 Of the Biggest Social Media Gurus. HOW TO: Start Marketing on Facebook. The Social Media 101 Series is supported by Global Strategic Management Institute. GSMI's Social Media Strategies Series are the leading educational events for organizations looking to advance their online capabilities. Learn more. It's no secret: U.S. consumers continue to spend increasing amounts of time on Facebook. Consequently, marketers — lured by Facebook's suite of highly targeted marketing products and the site's smooth ability to spread information across networks of friends — are investing increasing amounts of capital in the platform.
Facebook's proposition is especially attractive to small business owners, and not just because it enables them to hone in on potential customers through highly targeted, paid advertisements. Facebook also allows them to grow their business in a way that is familiar to many of them — through word-of-mouth marketing. With these ideas in mind, we've compiled this six-step guide for getting started on Facebook. 1. 2. 3. 4. 5.
Her advice? 6. 10 of the Best Social Media Tools for Entrepreneurs. This series is supported by Grasshopper, the Virtual Phone System designed for entrepreneurs. Learn more about Grasshopper at Grasshopper.com. Whether your company is just starting out, just starting to turn a profit or already on the verge of an acquisition, as an entrepreneur you'll be constantly evaluating the tools that will help get your business to the next stage. Even if the ink on the business plan isn't dry yet, you want to be armed with the social media tools that will play an important role in company communication, product and brand promotions, and business development for your startup. Some of the tools in this list will be familiar, but it's worth taking a moment to reframe how they might become power tools in a business context. 10.
As an entrepreneur, you need to know what people are saying about your company as well as your competitors. Pro Tip: By default, the Monitter interface is gray on black, which can be hard on the eyes. 9. 8. 7. 6. 5. 4. 3. 2. 1. The Best-Ever Social Media Campaigns - Forbes.com.