Pairing Up Usability Testing with A/B Testing. By Shanshan Ma Published: July 18, 2011 “One of the challenges usability professionals constantly face is showing the value of usability testing through quantifiable results.
Convincing a client to invest … in usability testing often requires some concrete numbers that explicitly tell what the return on the investment in usability testing will be.” Traditional usability testing involves several steps: creating screeners, sending out recruitment email messages, scheduling sessions, creating test scripts, conducting the test sessions, consolidating the findings, and making design recommendations. Large-scale usability testing can run for months, which is a big investment in time, money, and effort.
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