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Pairing Up Usability Testing with A/B Testing :: UXmatters
“One of the challenges usability professionals constantly face is showing the value of usability testing through quantifiable results. Convincing a client to invest … in usability testing often requires some concrete numbers that explicitly tell what the return on the investment in usability testing will be.” Traditional usability testing involves several steps: creating screeners, sending out recruitment email messages, scheduling sessions, creating test scripts, conducting the test sessions, consolidating the findings, and making design recommendations. Large-scale usability testing can run for months, which is a big investment in time, money, and effort. One of the challenges usability professionals constantly face is showing the value of usability testing through quantifiable results. Convincing a client to invest tens of thousands of dollars in usability testing often requires some concrete numbers that explicitly tell what the return on the investment in usability testing will be.
A important characteristic of today’s interactive technologies and applications is that they can be adopted and appropriated in different ways. Designing interactive technology that lends itself to user personalisation and allows appropriation in novel ways is not straightforward. The designer must somehow anticpate the changes a user may desire and consider the adoption/appropriation scenarios which may emerge in order to ensure they are catered for. Within this space, large numbers of users personalising and appropriating everyday technolgies in different ways is a very interesting area of work – especially where this is motivated by a desire to make a technology, or the behaviours around that technology, a must have item among a specific social group.
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