Group Deal Sites Still Have Strong Appeal. Alors que de nombreuses études tendent à affirmer que les sites d'achats groupés sont sur la pente descendante, leurs résultats de l'année de 2011 semblent attester le contraire. L'université de Rice jugeait l'année dernière que les entreprises voyaient de moins en moins l'intérêt de proposer des offres à partir de ces sites du fait d'un manque constaté de profits, laissant entendre ainsi une nécessité pour ceux-ci de se renouveler pour attirer les marchands et les clients. Ce qu'ont d'ailleurs fait des sites tels que LivingSocial, AllStar Deals ou encore Pricebuzz, qui ont choisi pour relancer le marché d'intégrer le consommateur un peu plus loin dans le processus de vente.
Les mêmes chercheurs reviennent finalement cette année sur leurs résultats précédents, indiquant que ces sites sont en fait toujours en pleine croissance. Augmentation des revenus et fidélisation Pas de nécessité de renouveler le marché. Here's Everything You Need To Know About The Daily Deals Business In Europe. Ohmydeal version iPad pour iPad sur l’iTunes App Store. LivingSocial vs. Groupon – Let’s get ready to rummmble!! The gloves are off and LivingSocial vows to take Groupon down by the end of the year. WOW, if those aren’t fighting words, I don’t know what is.
Let’s not forget about the contenders. ScoutMob, Google Offers, AmazonLocal, Facebook, eBay and ATT is expected to enter the ring. Those are just some of the big names. Now send in the clones and you really have gotten this party started. In my opinion, here is when it REALLY gets interesting. The clones will be the deciding factor on which company emerges as the big gorilla and here’s my rationale. The closest city to me for my daily deal was San Jose which is 30 miles from me.
It hit me like a ton of bricks. Just this past weekend back in one of my old stomping grounds: PORTLAND, Ore. “This isn’t a winner-take-all business. The deal was $12 for an all-you-can-eat buffet, drink and $15 FunCard at John’s Incredible Pizza Company, a 54-percent savings for local consumers. I think they are WAY off. Livingsocial vs Groupon vs Facebook Deals vs Google Offers en 1 image. How France Became The #2 Market For Groupon.
La Chine, eldorado de l'achat groupé | Sébastien Blanc | Asie & Océanie. Comme des millions de ses compatriotes, Liu Wen est récemment tombée dans la marmite du «tuangou» (achat groupé). «Ma première expérience a consisté à m'acheter un coupon de coiffeur. Je voulais juste essayer et j'ai trouvé cela très bon marché», explique à l'AFP Mme Liu, qui enseigne le jeu d'échecs à un public d'enfants. «Depuis j'ai pris l'habitude d'acheter systématiquement ainsi mes places au restaurant», poursuit la jeune femme de 24 ans. L'idée est simple et terriblement efficace dans un pays où chasser le rabais est un sport national: un service ou un bien est proposé sur la Toile à un tarif particulièrement bas, à la condition qu'un nombre minimum de consommateurs s'engagent à l'acheter.
Le site lashou.com, premier du pays, propose en vrac crèmes de beauté ou sucreries, DVD, nuits d'hôtel, tablettes électroniques, chaussures de sport, massages, banquets, séances de sport, fruits et légumes, photos de mariage. Il se crée environ cinq sites d'achat groupé par jour en Chine. Google to Launch Groupon Competitor [EXCLUSIVE] Google is preparing to launch Google Offers, the search giant's Groupon competitor, Mashable has learned.
One of our sources has sent us a confidential fact sheet straight from the Googleplex about the company's new group buying service. "Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily email," the fact sheet says. Google Offers looks and operates much like Groupon or LivingSocial. Users receive an e-mail with a local deal of the day. They then have the opportunity to buy that deal within a specific time limit (we assume 24 hours). Once enough people have made the purchase, the Google Offer is triggered and users get that all-too-familiar $10 for $20 deal for that Indian restaurant they've never tried. From what we can tell, Google Offers will be powered by Google Checkout. Google is actively reaching out to businesses now to get them on board with Offers.
Google essentially confirms Google Offers is real. Groupon accusé d′''escroquerie'' par une commerçante nantaise - Economie à Nantes. Sociétés : Groupon prend pied en Chine. Le site de promotion s'est associé à des acteurs du Web local pour réussir son implantation. L'opération se devait d'être sous les projecteurs. La start-up star du moment, Groupon, investit enfin le marché le plus prometteur de la planète avec 450 millions d'internautes. Le site d'achats groupés américain s'est allié avec des poids lourds locaux du secteur.
Son partenaire Tencent est le numéro un de la messagerie instantanée en Chine, avec plus de 600 millions de comptes. Quant au fonds Yunfeng Capital, il compte une vingtaine d'entrepreneurs chinois en vue dont le charismatique Jack Ma, président du groupe Alibaba, qui règne presque sans partage sur l'e-commerce en Chine. Sa filiale Taobao, sorte d'eBay chinois, détient 75 % de parts de marché des ventes aux particuliers.
Ensemble, ils lancent Gaopeng, version chinoise de Groupon. Échec des américains EBay n'a ainsi jamais réussi à percer, laissant à son pendant chinois, Taobao - filiale du groupe Alibaba -, la part du lion. Facebook to test Groupon-like deals service | Digital Media. As Facebook Eyes Online Deals Space, Groupon Plots Facebook Ad Blitz | Tech News. Start-up de la semaine: Dealissime. Créé fin avril 2010, Dealissime, site spécialisé dans le fameux « Deal par jour » en achat groupé s’est très rapidement installé sur un des marchés les plus concurrentiels du moment. Dès l’origine, les deux jeunes fondatrices, Lara Rouyres et Tatiana Jama, décident de « vendre ce qu’elles ont l’habitude d’acheter sur internet »: des produits et services haut de gamme à Paris.
Leur cible est donc très clairement féminine et leur constitution de communauté rapide puisque Dealissime compte aujourd’hui 70 000 inscrit(e)s et réalise jusqu’à 300 transactions par jour. Les offres sont désormais élargies à Marseille et Lyon en attendant l’arrivée prochaine sur les principales villes de France et une volonté affirmée de développement international. Dès sa création, Dealissime a levé 600.000 € auprès d’investisseurs tels que Oleg Tscheltzoff (Fotolia), Simon Istolainen (My Major Compagny, Peopleforcinema) et Jonathan Benassaya (Deezer). Is Groupon Good for a Small Business? Do the Math.
SCVNGR Pilots New Hybrid Mobile App for Local Merchant Deals With Game Mechanics. Location-based mobile game startup SCVNGR is releasing Thursday a second mobile application for iPhone and Android called LevelUp. This release is meant to serve as a pilot in the Boston and Philadelphia areas and test a new approach to merchant deals that better drive customer loyalty. LevelUp plays in the same sandbox as Groupon , LivingSocial and the myriad of other daily deals sites, but the product attempts to reengineer the formula with game mechanisms and location — two areas SCVNGR knows well — to benefit both the consumer and the merchant. “LevelUp is a new type of location-based interaction. It combines the best parts of the check-in, the challenge, and the reward into one bite-sized unit,” says SCVNGR founder Seth Priebatsch.
Here’s how it works: LevelUp users can locate nearby deals — say $10 for $20 worth of food — through the iPhone or Android app. The idea behind LevelUp is that first-time diners will turn into regulars as they go through the leveling-up process. LivingSocial Offering Local, Short-Term Deals. LivingSocial is getting deeper into the local ad market today with Instant Deals, a mobile feature that lets consumers find deals within a half-mile radius. The feature, available through LivingSocial's mobile app, is test launching in the company's hometown, Washington, D.C., and will highlight nearby deals that are usually for a much shorter term than the company's regular offers, which are live for 24 hours and then can be redeemed for six to 12 months. For example, LivingSocial is offering a deal in Washington for the Spy Museum that's good for four hours. Equinox, a local restaurant, will run deals on Sundays, Mondays and Tuesdays to help drive traffic during slow times.
Some 44 merchants have signed up for the program so far, a rep says. LivingSocial isn't the only company eyeing local mobile search for growth. Groupon Starts China Service; Tencent, Alibaba's Jack Ma Among Investors. Deals Juggernaut Next Jump Hires a CFO, Looks To Add 100 Engineers In San Francisco.
Groupon gets all the attention, but another deal juggernaut that should be on your radar is New York City-based Next Jump. The company runs group discount shopping programs for 90,000 corporations and organizations, and powers MasterCard’s loyalty rewards program. Investment bankers are sniffing around. Merchants offer deep discounts through Next Jump as a way to acquire new customers (read my initial profile for more info). Last November, Next Jump started to let people buy things with loyalty points as well.
Its 60 million active shoppers are now spending 100 million loyalty points every month (each loyalty point is worth a penny, so that comes to $1 million a month). Before November, they were only burning through about 1 million loyalty points per month. CEO Charlie Kim believes that combining deep discounts with loyalty points is the best way to keep consumers coming back for more. Next Jump is on a hiring spree. Google s’apprète à lancer Google Offers, un concurrent de Groupon. A défaut d’avoir pu faire l’acquisition de Groupon pour 6 milliards de dollars début décembre, Google s’apprèterait selon nos confrères de Mashable à lancer Google Offers.
Il faut dire que le business de l’achat groupé attire les convoitises, Groupon prévoit une introduction boursière à hauteur de 15 milliards de dollars. source: Mashable Si Google a confirmé à Mashable le test d’un nouveau service, aucune information n’a été communiquée sur une éventuelle date de lancement. Google étant actuellement en phase de recrutement de commercants.
Enfin, Google utiliserait Google Check out pour enregistrer les transactions, paierait au commercant 80% de la commande 3 jours après la prestation, et les 20% restant au bout de 60 jours, afin de couvrir les demandes de remboursement. Groupon Acquires Its Way Into Israel, South Africa And India. Groupon is determined to launch daily deal sites in markets all over the world, as we’ve seen in the past. This morning, the social commerce company announced that it has acquired SoSasta (India), Grouper (Israel) and Twangoo (South Africa). Terms of the deals were not disclosed. SoSasta has only been around for about three months, but already offers daily deals in 11 Indian cities, according to Groupon. Grouper was launched in Israel almost a year ago and primarily serves Tel Aviv, while Twangoo covers the most cities of any deal site in South Africa, the company adds. Grouper for one is rumored to have been acquired for $15 million, according to local media (update: Globes, for one, pegs it at $8 million).
All three daily deal sites will transition to the Groupon brand name and site design in coming months, and will serve deals in the local communities’ primary languages: English in India and South Africa and Hebrew in Israel. Groupon says it now employs more than 4,000 people worldwide. Groupon Raises, Like, A Billion Dollars. Groupon has closed what remained of that huge $950 million financing round which we first reported on in late December.
They closed on roughly half of it then, from DST, Fidelity and Morgan Stanley. We then learned that Kleiner Perkins was also in the round. Now we have the rest of the details, and the company will issue a press release today on the round. True to their never be totally serious attitude, the press release will be titled Groupon Raises, Like, A Billion Dollars. A whole slew of new and existing investors are participating in the round, which values Groupon at a whopping $4.75 billion. Investors in this round include Andreessen Horowitz, Battery Ventures, Greylock Partners, Kleiner Perkins Caufield & Byers, Digital Sky Technologies, Maverick Capital, Silver Lake Partners, and Technology Crossover Ventures. There are no additions to the board of directors in this round. Here’s the full full press release.
Groupon Raises, Like, A Billion Dollars. Local.com® Enters Group-Buying Space. BREAKING: Groupon Raises Up to $950 Million [REPORT] Groupon has filed for a Series G funding round that authorizes it to raise up to $950 million, according to a new report. The new round of funding comes just weeks after the group-buying website rejected a $6 billion acquisition offer from Google. According to VC Expert, Groupon filed for a certificate to authorize the Series G round last week (an amended certificate of incorporation) and will be filing another document next week outlining the exact amount it intends to raise. We're working to get our hands on those documents now. If the report is accurate, Groupon's post-money valuation would be somewhere between $6.4 billion to $7.8 billion. It's not clear who is participating in the round, nor is it clear how far along Groupon is in the fundraising process. However, today's news lays the groundwork for what could be one of the biggest venture capital rounds in history.
We have reached out to Groupon for comment. Project “Groupon Everywhere” Proceeds With Hyper-Local Deals (Via JiWire) Groupon barely paused to reject Google’s $6 billion offer before continuing on its way towards becoming an online local advertising juggernaut. It introduced self-serve Groupon Stores last week and is striking distribution partnerships left and right (with Yahoo, eBay, Ning, and newspaper sites). Groupon’s latest distribution deal, we’ve learned, is with WiFi and mobile ad network JiWire, and is part of a strategy known internally as “Groupon Everywhere.”
With JiWire, Groupon will be able to offer deals at the hyper-local level—not just by city, but by neighborhood. JiWire runs a mobile ad network which runs predominantly on public WiFi networks. Through partnerships with more than 40 public WiFi networks and 60 airports, its ads reach more than 30 million people a month, and JiWire knows if they are sitting in a cafe or in a terminal so it can tailor offers based on their location. All of this is just another way to distribute Groupon’s existing and expanding inventory.
Valentines Day Bait & Switch: Groupon Must Avoid Becoming Just Another Useless Coupon Site. Qype acquires Germany’s Cooledeals to go after Groupon, Dailydeal and Facebook Deals.