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At the end of the one million fan push, the Dr Pepper social program experienced a lag in new fans and a huge drop in interaction rates. Offline, Pepper lovers were passionate brand advocates. In social, the brand’s content was met with little to no response.
Dr Pepper Social Program - Code and Theory
Cool. On était dans la newsletter du JDN.
On recoit la newsletter du Journal Du Net tous les jours depuis deux ans .
Ad.ly for Advertisers | Ad.ly - Celebrity Endorsements in Social Media
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When announcing its new line of TVs, Sony enlisted Fallon, an agency based in London. The idea? Drop a quarter of a million bouncy balls down San Francisco's curvy, narrow, sloped streets—and catch it on film.
12 Memorable Event Marketing Campaigns
We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. Here is a selection. 1. Superette – Short shorts The bench that turns you into a walking advertisement if you are wearing short shorts.
20 creative guerilla marketing campaigns
Foursquare en quelques chiffres : 5 millions d’utilisateurs Plus de 1,5 millions de “check-in” par jour Plus de 6 millions de lieux 77,38% font plus de 30 “check-in” par mois 57% font plus de 50 “check-in” par mois Plus de 63 badges, dont 54 permanents.
[Retour sur 2010] Les campagnes Foursquare de 2010
I’m not a public relations professional, but lots of PR people read this blog for ideas on how social software and social networks are changing the business. I want to offer some thoughts for 2011: small bites but a larger meal. Let’s get into it.