Dr Pepper Social Program - Code and Theory. At the end of the one million fan push, the Dr Pepper social program experienced a lag in new fans and a huge drop in interaction rates.
Offline, Pepper lovers were passionate brand advocates. In social, the brand’s content was met with little to no response. The base was there. They just weren’t talking. After taking over in 2010, Code and Theory was tasked with reaching 2 million fans by the end of the year. We went to work: listening and learning. Through a mix of influencer outreach, adaptive content creation and integrated digital campaigns, we were able to do more than increase Facebook ‘likes’, we reignited fan passion all together. After taking over in 2010, Code and Theory was tasked with reaching 2 million fans by the end of the year.
Cool. On était dans la newsletter du JDN. Ad.ly - Celebrity Endorsements in Social Media. Ad.ly - Celebrity Endorsements in Social Media. With an ability to reach millions of potential consumers, the Adly network drives the content that provokes consumer conversations while forming stronger, more meaningful connections between brands and consumers. Engage Your Consumers in Real Time at the Right Time Instantly Increase Brand and Product Awareness Drive Clicks to Your Online Destination Grow Your Audience Online Target Highly Endemic Audiences Reach Consumers on Multiple Platforms and Devices Adly ensures that the network includes influencers that consistently deliver efficient effective scalable results for Brands. Adly matches influencers with your brand based on your target audience and campaign objectives.
Adly offers brands a full range of social advertising solutions that are customized to achieve campaign objectives. High-performing copy is created to inspire engagement while staying authentic to the influencer voice. Adly provides key metric data on each campaign reflecting overall success of the campaign. Advertise with Adly. Advertising branding market research - statistics. 12 Memorable Event Marketing Campaigns. When announcing its new line of TVs, Sony enlisted Fallon, an agency based in London. The idea? Drop a quarter of a million bouncy balls down San Francisco's curvy, narrow, sloped streets—and catch it on film. Compressed air cannons launched balls into the air while earth-moving equipment poured thousands of balls down closed-off streets. Cars, props, and crew members were given shields and crash helmets for protection. 20 creative guerilla marketing campaigns.
We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out.
Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. Here is a selection. 1. Superette – Short shorts The bench that turns you into a walking advertisement if you are wearing short shorts. [Retour sur 2010] Les campagnes Foursquare de 2010. Public Relations for 2011- Small Bites. I’m not a public relations professional, but lots of PR people read this blog for ideas on how social software and social networks are changing the business.
I want to offer some thoughts for 2011: small bites but a larger meal. Let’s get into it. Platform Fatigue is Upon Us We don’t want to update our status on FB/Twitter/Foursquare/LinkedIn/ThirdTribe/OWN/etc. We want to connect on maybe two or three networks tops. As a PR professional, your role is to help get attention, to get the story out there, to get people interested via your efforts. Instead, smarter PR companies will create communities that fit the demographic of people who buy AXE (I guess men 18-45 or similar), and will create an opportunity for AXE to participate that’s potentially interchangeable with some other properties over time. The number will never be a fraction of the population of Facebook or Twitter.
Content Does, Indeed, Rule We stick around for interesting stuff. Sexy Data and Technical Abilities Are Par.