7 bons outils d'automatisation pour gagner du temps sur les réseaux sociaux. Recevez un devis gratuit pour une formation réseaux sociaux sur mesure : Le Community Manager joue un rôle central dans la communication digitale de l’entreprise.
A ce titre, il doit remplir différentes missions qui vont de la création de contenus à l’élaboration d’une ligne éditoriale sur les réseaux sociaux, en passant par la gestion quotidienne de plusieurs communautés, la veille stratégique et la curation. Pour mieux s’organiser et gagner du temps, il existe des outils qui permettent d’automatiser la publication sur les réseaux sociaux. Avec ces différents services en ligne, le Community Manager peut ainsi préparer un calendrier éditorial quelques heures / jours à l’avance et diffuser sa curation matinale tout au long de la journée. Certains sont dédiés à un réseau social en particulier, d’autres possèdent plusieurs fonctionnalités intéressantes. Petit tour d’horizon des différents outils à votre disposition. 1) Hootsuite, l’incontournable 2) Buffer, le tout-en-un Conclusion. How To Find and Engage With Social Media Influencers.
Who are social media influencers?
An individual’s online reputation factors in social media influence, which means the more influential you are on social media, the better your reputation is. Search engines like Google also factor social media influence into pageranks. With the emergence of influence marketing, a form of marketing that focuses on key individuals versus a target market, there has been more pressure on organizations to seek out social media influencers. 10 Essential Social Media Tools for Social Media Managers. Check out 15 Essential Tools to Better Manage Social Media for an updated post.
There is an assortment of social media tools available for major networks like Twitter or Facebook, and, for those who are not too familiar with their functions, they may all sound the same. As a social media manager, you may find that trying to figure out a difference between a sentiment analysis and an online influence tool is taking up the time you could be spending mapping out a successful social media strategy for your business. To help you sort through all the variety and pick the tools essential for social media management of your brand, we came up with this handy list. 1. Nexalogy.
Orange ~ How a Global Telecommunication Company Uses Social Media. (This video is in French.
To view subtitles, click “CC” in the lower right corner of the video player above) Of the current estimated 7 billion people on the planet, 6 billion have a cell phone. And one in every four people around the world are on social media. For telecommunication companies, the potential for business is limitless – especially when they already know where their customers are. Such is the case for global social telecommunications business, Orange. Based in Paris, France, Orange telecommunication company is present in 32 countries around the globe and serves 230 million multilingual customers with its 170K employees. Orange’s millions of mobile customers turn to social media to connect with brand ambassadors, discover product updates and deals and receive world-class, multilingual customer service and tech support.
A Guide to Getting Started on Facebook, Twitter and Google+ The following is an excerpt from A Guide to Getting Started on Social Networks by HootSuite University.
The guide teaches businesses how to leverage nine popular social networks to better connect with customers and prospects. Part 1 of this series covers Facebook, Twitter and Google+. Download The Guide With a growing number of social networks, it can be difficult to determine where businesses should put their attention and resources. As as each social network is different, they each require their own content and engagement strategies for their unique audiences.
If a business was going to focus its attention on only three social networks, it would likely be Facebook, Twitter and Google+. Facebook Facebook has become the largest social network in the world with over 1 billion users. When using Facebook Pages, consider the following: How Extreme Sports Superstars Manage Social Media. Image via Scotty Lago’s Facebook Page It’s a challenge for all of us to manage our personal brands on social media.
And big name athletes have much bigger brands, so they have bigger challenges. But athletes have a unique advantage when it comes to social media: they already have loyal, passionate fan bases, which can make it a lot easier to build a strong following. So what can we learn from how the best navigate those challenges to strengthen their following? We are impressed with the online efforts of pro surfer Julian Wilson. 1) Be Authentic. Faut-il vraiment multiplier votre présence sur les réseaux sociaux ? Cette question, nous sommes nombreux à nous la poser !
Faut-il vraiment multiplier votre présence sur les réseaux sociaux ? How Extreme Sports Superstars Manage Social Media. The Easiest Way to Decide Which of Your Social Profiles Need Work. You have accounts on Twitter and Facebook, Google+, LinkedIn, and you’ve just started on Vine and Instagram.
You have a website and a blog, and a Tumblr account and a Pinterest board. You’re hitting almost all of the social network stops, and you’re using a social media management tool to maintain a presence on all of them. Great, except…. If you’re like most social media users, you almost surely play favorites when it comes to certain networks. Maybe you adore Twitter, but only use Facebook because your business has a following on its page. Social Selling Action Plan, Part 5: Educate Your Prospects For Success. This is the final installment of a five part series for sales professionals who want to get the most out of HootSuite for social selling.
To simplify your social selling workflow, download the new HootSuite guide, Social Selling Action Plan: Closing the Loop From Relationships to Revenue. Download Now Transform yourself from a vendor into a trusted advisor Thanks to social media and online search engines, buyers have access to more information than ever before. But does that mean they are better informed? In previous installments of this series, we have shown how HootSuite can help you listen to prospects and recognize when they need your help. Choose Appropriate Content When communicating with individual prospects, it is important to utilize the best content for the situation. HootSuite helps you find the right marketing content for every prospect, at every stage of the sales cycle, and then seamlessly share it through your social channels. Dropbox App Google Drive App. Social Selling for Sales Leaders: How Social Selling Works. Brian Bailard is a 20-year veteran sales leader and a contributor to the HootSuite blog.
This is the second post in a series on social selling aimed at sales leaders and executives. In part 1, I defined social selling as the use of social media by salespeople to generate revenue. In this post, we’ll walk through how one of your salespeople would do social selling. Social Selling Action Plan, Part 2: Listen to Your Industry. This is the second installment of a five part series for sales professionals who want to get the most out of HootSuite for social selling. To simplify your social selling workflow, download the new HootSuite guide, Social Selling Action Plan: Closing the Loop From Relationships to Revenue. Download Now With today’s buyers doing the bulk of their own research online before reaching out to vendors, it’s vital for sellers to attract attention by sharing content, answering questions, and providing trustworthy advice on social media where everyone can see it.
Social Selling Action Plan, Part 1: Create Compelling Profiles. Social Selling Action Plan, Part 4: Seek A Warm Relationship. This is the fourth installment of a five part series for sales professionals who want to get the most out of HootSuite for social selling. To simplify your social selling workflow, download the new HootSuite guide, Social Selling Action Plan: Closing the Loop From Relationships to Revenue. Download Now In previous installments of this series, we’ve explored how to use HootSuite to create a compelling online presence, listen to your industry, and observe real time buying signals from your prospects. Now, let’s look at how you can reach out and engage prospects. Turn Cold Calls into Warm Calls.
How To Use Real-Time Searches and Geo-Target – You Have Questions? We Have Answers! Setting up a Real-time Search allows you to search on Twitter and Facebook for specific words, phrases, or hashtags, plus you can even Geo-target. Customers use Real-time Search in so many ways: One way customers use Real-time Search is to monitor social networks for mentions of your company, name or brand or competitors' names or brands. Another way to use Real-time Search is to find people inside and outside of your current network who are having conversations relevant to your business. Simply use keywords and phrases like the ones you've used on your website for SEO or the words you use to describe a problem you solve for customers or clients. Why? Here's how. Step1: Step 2: A Guide to Evaluating Enterprise Social Relationship Platforms. As organizations recognize the impact that social media has on every part of the enterprise, social relationship platforms have become essential.
Finding the best enterprise social relationship platform for your organization can be challenging. When evaluating, make sure the social relationship platform maps to the needs of your organization in the long term. Keep in mind the tasks that are beyond typical social media management, which in turn forms the core of your strategy and adapts to the needs of every department. Are You Following the Social Media Rule of Thirds? It’s tempting for businesses to exclusively share their content to drive sales or marketing, neglecting authentic engagement. It takes discipline to share content from like-minded businesses or industry thought leaders. By following social media’s so-called “Rule of Thirds,” you will be sure you’re sharing content that attracts and maintains an engaged following. What is Social Media’s Rule of Thirds? ⅓ of your social content promotes your business, converts readers, and generates profit.⅓ of your social content should surface and share ideas and stories from thought leaders in your industry or like-minded businesses.⅓ of your social content should be based on personal interactions and build your personal brand.
Sharing your own branded content should come naturally. Put your Pride Aside and Share Another Business’s Content Why is sharing outsider content by other businesses or thought leaders so important? Flight Media Blog. Mike Allton Interview. If you are in social media, you will be aware of HootSuite. It is arguably the most widely used social media management tool globally, with over 8 million users. This week in the SMToolbox, I was privileged to interview Hootsuite guru Mike Allton to get his take on HootSuite and why it is so popular. Along the way he shared his top tips and his favorite HootSuite apps. HootSuite: The Elevator Pitch.