Search Instagram Photos, Hashtags and Users. A Scientific Guide to Hashtags: How Many, Which Ones, and Where. This post originally published on April 8, 2014. We’ve updated it here with new info, screenshots, and a special episode of the Buffer podcast – The Science of Social Media. Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution.
What once was a telephone button is now a social media phenomenon. No wonder people are curious. When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. Hashtags also have the potential to be truly valuable. Interested in listening to this post in the podcast format? How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS Research says you should be using hashtags If you’re looking for a completely cut-and-dry ruling on the topic of hashtags, then here it is: You should be using hashtags. Apparently so. 3 Metrics for Measuring Twitter Hashtag Performance. You want a quick ‘n’ dirty idea of how your ultra-creative, perfectly-planned hashtag campaign is doing on Twitter. The trouble is, you don’t even know what you mean by “how it’s doing.” What does a meaningful bird’s eye view require? Let’s use the classic “What would you bring to a deserted island if you could only bring three things?” Scenario. If you must choose three metrics to take with you to Twitter Island, I suggest one that’s essential, one that dives deep, and one that’s purely comparative – or to put it in Twitter context: Number of mentionsPotential impressionsRelative volume Why these three metrics?
How many times your hashtag is used: Stream Tweets Over Time I got my numbers here by running a Twitter Activity Report and looking at the “Stream Tweets Over Time” section, but you can do it any way you want; manually or otherwise. How many times your hashtag is viewed: Potential Impressions So now you know how many times your hashtag has been used. Hashtag Intelligence. CyBranding Hashtag Intelligence allows you to collect all tweets for a given hashtag, and to analyze them in an easy way. For easier access, we organized all our data for each hashtag into four panels, accessible via four tabs.
The Summary panel gives you an overview of your hashtag global health and trend The Timeline panel allows you to check daily data like the number of tweets, users, impressions The Influencers panel shows the top influencers for your hashtag, and gives a lot of useful information make it easier to connect with the most interesting influencers The Hashtags panel shows the hashtags and keywords related to your tracked hashtag Different people have different needs, but, to master their hashtags, most of our users check the Summary panel most often, while they spend the most time in the Influencers panel. After all, a hashtag is only as powerful as the people behind it.
Walkthroughs explain in detail every element in a given page of our tool. Here you can see: Hashtag Intelligence.