Social Marketing Case Studies
Social Media Case Studies There’s more and more case studies on social media, web 2.0 and enterprise 2.0. Keeping track of them all is an on-going project. Here’s some of the ones I’ve been looking at lately. This is not meant to be a definitive list, it’s more like a set of bookmarks, but if there’s a really good one I’ve missed out, please add a comment* or ping me on Twitter , on my remiss and I’ll add it.
The question of whether or not social media drives ROI still plagues many marketers and brands. The issue is not always as straightforward as it seems, as there are multiple ways to measure the benefits of social media and it isn’t as simple as looking for a direct sales return at one end, with the social media imput at the other. Smart tracking and measuring is needed to fully capture the benefit of a social media campaign and while looking for direct ROI is one way to do it, there are other values to be measure from social media marketing. I’ve put together a list of case studies that prove the ROI of social media, both through direct monetary return, customer loyalty, repeat traffic and more. Viewing social media holistically to gain a better understanding of how it can work for you is more beneficial to any brand than looking for one single return.
One of the best ways of learning how to do something successfully is by paying close attention to what others have already done to achieve results (and adapting their efforts to fit your brand’s needs). If you’re a social media marketer and looking for more insight on how to “do more with less”, you’ll want to soak up the valuable knowledge in the following case studies. Trying to generate more awareness, trial, and purchase for your consumer packaged goods brand outside of the store aisle? Read how this salty snack brand ramped their Facebook fan count from 278 to over 10,000 in less than 24 hours: <p style="text-align:right;color:#A8A8A8"></p>
Jonathan Rick is a social media strategist in Arlington, VA. You can follow him on Twitter @jrick and read his blog at JonathanRick.com . In business, definitions are everywhere. They’re your first line of defense in mission statements, job descriptions, expense accounts, statements of work, accounting principles and the like. If you fail to define the parameters and jurisdiction of a tool or concept, you’ll be left with U.S.
I was browsing around the web to find some interesting social media marketing case studies. Below, I have laid out the basic details of three case studies that I personally believe are inspiring in terms of the goal set, methodology used, and the results achieved. Joffrey’s Coffee & Tea Company: Building Buzz in the Blogosphere Goal: To increase traffic, generate buzz and create brand awareness in the social media world and the blogosphere. Every aspect of the promotion should match with the brand image.
Social media is about building relationships through value creation. This simple rule of thumb is reiterated almost everywhere, yet many businesses still don’t understand this basic rationale, and limit themselves to traditional push communication. Times have changed, so have the consumers. The brand that speaks and engages wins consumers’ hearts. Whether you’re a social media expert, a student or a business owner, the videos below will provide you with insights on how social media can be used.
We all love case studies. Who is we? We in the SEO industry, we in social media and online marketing, we business people. Case studies show on real life examples, real websites, projects and campaigns that something works. Good case studies are more than proof though. They also show you how to market or optimize a site.
Social Media Case Studies & Examples Much has changed in the world of social media since we first published our Superlist of Social Media Case Studies in 2009. A plethora of new social media services have come and (some) gone. More and more organizations are using social media tools in unique and creative ways. It’s a rare organization that isn’t using some form of social media these days. But finding and learning examples and case studies of good social media remains important to anyone wanting to improve their organization’s social media program.
Social Media Marketing Industry Report By Michael Stelzner Social media is seen by many marketers as the next gold rush. NOTE: Click here to see the 2012 version of this report . To understand how marketers are using social media, we commissioned the Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses . We set out to uncover the “who, what, where, when and why” of social media marketing with this report.