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Jimeet Gandhi

Jimeet has been providing the online media buying and planning to advertisers through Amagi MIX TV ad platform.

Cost of advertising on TV in India, and how can you advertise on a budget – Amagi MIX – Online media planning, brand stories, tech news. Over quite some time, we received this query from multiple corners of India, and a majority of these are from first-time television advertisers.

Cost of advertising on TV in India, and how can you advertise on a budget – Amagi MIX – Online media planning, brand stories, tech news

So today, we help you demystify the biggest challenge which an advertiser faces when he decides to advertise on TV. Television in India is by far the largest medium in terms of reach. The Power of Brand Partnerships – Amagi MIX Blog. While scouting for partnerships, brands should lead with an accurate proposition and target segment fit.

The Power of Brand Partnerships – Amagi MIX Blog

Needless to say, business partnerships should be mutually beneficial and should open new profitable opportunities; either by tapping into a new customer segment/market or by lever aging an existing customer base to solve a unique customer concern. An alternative path would be to provide new ways of making the product or solution more accessible. Is advertising on a sports channel, your next big thing? – Amagi MIX Blog.

Sport.

Is advertising on a sports channel, your next big thing? – Amagi MIX Blog

A term determining an adrenaline pumping and chest thumping live action extravaganza, which also ensures that the audiences experience a nail-biting and at the edge of their seat moments. The category today is one of the hottest genres of television advertising in India and we believe that advertising on a sports channel, deserves to be on your next big thing. Over INR 6500 Cr in the previous year alone has been pumped in by advertisers on sports channels across TV in India, and these are happening for a reason.

Look at few stats below to find out, how your brand can make the best by advertising on TV, and especially by advertising on sports channels. சன் நியூஸ் மற்றும் சன் லைப் அட்வர்டைஸில் தொலைக்காட்சி விளம்பரங்களை இயக்கவும் One Fine Day – Brand Story 1 – Lawrato – Amagi MIX Blog. Never hard sell to a Millennial – Amagi MIX Blog. Yo, wassup?

Never hard sell to a Millennial – Amagi MIX Blog

What ya been up to? Did you ping Neha this morning? She was sloshed on a pint bro, so I got her an uber……… Welcome to the breed of humankind, who day in and out, are living with the dopamine effect. More humanely, they are called ‘The Millennials’ (a.k.a The Next Gen Consumers). One Fine Day – Brand Story 2 – Indo American Montessori Pre School – Amagi MIX Blog. Education in India, especially Montessori education has predominantly been looked the other way.

One Fine Day – Brand Story 2 – Indo American Montessori Pre School – Amagi MIX Blog

Personally, to me, it’s one of the most important part of the education value chain in the life of a child. Our generation of parenting has always considered the importance on grades and percentage of marks but what has lacked all the way, is focus to overall skill development, which a child must learn first. Would you bet your brand’s money on TV ads or Print? – Amagi MIX Blog. Back when the newly-developed metrosexual advertising landscape was evolving at Madison Avenue New York, print advertising was ‘all the rage’.

Would you bet your brand’s money on TV ads or Print? – Amagi MIX Blog

There was a very specific reason for centennial media agencies to switch to print ad volumes for their clients – newspapers and magazines gave them access into people’s lives, as opposed to huge billboards on Times Square, which would undoubtedly gather a lot of press at the time, but would ultimately seem a tad impersonal. Let’s jump a few decades ahead, into the times we’re living in. The consumption of information has changed radically, and people prefer reading their news on their mobile devices, sometimes on smart watches, even. And as consumers keep aligning themselves to the idea of content tailored to individual interests, print media formats are losing their ‘personal‘ touch. For instance, the median time spent reading a newspaper, is 16.3 minutes (global average). Next up, there’s the issue of eligible outreach.

Targeting. Like this: TV advertising 101 – Everything you need to know – Amagi MIX Blog. How many times have you seen an ad on YouTube, or on your mobile device, and thought that it could’ve worked well on TV too?

TV advertising 101 – Everything you need to know – Amagi MIX Blog

The biggest reason why consumer-friendly brands usually shy away from TV advertising today, is a lack of knowledge about how TV ad-spots (secondages) can be acquired and used. Not many websites offer information on TV advertising rates either – so you can’t just Google these answers. Usually, all that you see on the internet are advertorial reviews and media deals, which don’t really matter to you as a first time advertiser; for instance.. when a small business owner even toys around with the idea of TV advertising, these are the thoughts that usually plague him/her.

How much will I have to pay in a day/a week/a month to see my ad on my favourite TV channels? I see big brands hiring celebrity actors and actresses in expensive locations for their ads. These thoughts usually stop advertisers from exploring one of India’s most penetrative and effective ad platforms. 1. 5 top TV advertising trends of 2017 – Jimeet Gandhi – Medium. With the growth in popularity of digital advertising and digital trends in general, it is vital that TV ads adapt themselves to meet the changing demands.

5 top TV advertising trends of 2017 – Jimeet Gandhi – Medium

While it was much easier to ensure ad turnovers in the pre-digital era, it is now a much more advanced field of advertising. Constantly keeping advertisers on their toes, the demands of audiences are completely real-time. TV ads for products, especially, are almost a direct conversion due to second-screens like laptops, smartphones and tablets. It is this feedback loop that TV advertisers now look to tap into. Some of the top trends that TV advertisers are now looking to follow are listed as follows. Elimination of TV ad wasting: TV ad waste, or the intended audience not viewing an ad, was a colossal waste of funds that happened from the 1950s until now. 2. With a huge chunk of the network inventory being sold to TV network executives, it was a somewhat uneven playing field. 3. 4. 5.

SUN NEWS - Amagi MIX. How To Measure The ROI of TV Advertising? – Jimeet Gandhi – Medium. The real keys to success in TV advertising – Jimeet Gandhi – Medium. One of the first things that advertising needs to focus on is building empathy.

The real keys to success in TV advertising – Jimeet Gandhi – Medium

The real foundation can be laid for advertising only when empathy is built with the consumers. Understanding their need for a product or service and then building the ad on it is what drives real engagement and thereby, sales. While advertisements often aim for relatability, they tend to fall flat because they don’t consider whether they are going for over-the-top qualities or a direct relatability. Mixing the two doesn’t exactly deliver the right message. While advertisements often rest on the overall meaning of the message, it is a catchy jingle or a catchphrase that is most often recalled even decades later. Target Audience: Defining your target audience solves half your advertising problems. With all this planning in place, you can also set your budget for the advertisement and the strategy that goes with it. Messaging: Purpose: How can you make memorable TV ads for products? – Jimeet Gandhi – Medium.

Most everyone who watched television from the 90’s to now will recall the jingle for Nirma’s washing powder.

How can you make memorable TV ads for products? – Jimeet Gandhi – Medium

Now how did they ensure such strong brand recall? The catchy jingle with the brand promise woven into the lyrics, of course. The question remains: How does one achieve that level of brand recall and trust? In the 90’s, it was harder to create reach and virality, but it was easier to convince people of a brand promise. Media planning and buying checklist for TV advertising. Before getting into TV media planning and buying, it is imperative to ensure that you have a list of things to do ready. This ensures that you don’t forget anything related to the project at hand. The idea is also to streamline the process in order to forgo the stress and confusion that comes with unplanned media buying for TV campaign. With everything shifting to an online store, media buying isn’t far behind. You can opt for online media buying, which is an easier way of ensuring your TV ads get the right reach. The following checklist entails a series of the generic steps followed by agencies offering TV advertising slots.

Advertise on TV. Choose from over 100 channels. TV Media planning Basics – Jimeet Gandhi – Medium. TV advertising reaches a broader audience, and works as a more persuasive medium when compared to others. The success of a paid ad campaign depends on how the media planning is done, not just the execution. TV media buying refers to the curation of the TV media library.

The following steps act as a checklist to go through before going ahead with TV media planning and buying: 1. Objective: The first step is to identify the objective of the advertisement. India's first online media planning and buying platform for Television.