Search News: Welcome to Search 3.0. Sometimes the world is like a Chuck Close painting: standing up close allows patterns and colors to be discerned, but it’s only by taking several steps back that what seems abstract congeals into a recognizable set of strikingly realistic features.
Right now, that’s the way the world of search and social media feel – we all know that they are converging, and we all know that they affect each other, but it’s difficult to actually wrap our heads around what this will look like from a marketing point of view – let alone as users. In Advertising Age’s latest Digital Issue, Reprise Media Managing Partner Peter Hershberg does the equivalent of taking three big steps back in the museum and reports on what he sees. What he reveals is something that we like to call Search 3.0 and it’s not just where search and social media are right now – it’s where it’s going in the future. The most basic definition of Search 3.0 from the article is this: User-generated content. Many commercial websites rely on UGC. For example,Amazon.com and Trip Advisor rely on users to rate products and hotels and restaurants, respectively.[2][3] These reviews are important part of what the two respective websites offer. When UGC is contained in commercial websites it is often monitored by administrators to avoid offensive content or language, copyright infringement issues, or simply to determine relevancy of the content to the site's theme.
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