25 Google Plus Resources, Articles, and Reviews to Help You Get Started. How to Build an Effective Google+ Brand Strategy. Lawrence Mak is the product marketing manager at Context Optional, an Efficient Frontier company, where he covers product positioning and communications while moonlighting as a writer for all things social media.
Having surpassed one billion unique visitors this past May, Google has become a part of our daily online lives. Yet Google’s impact is expanding even further. Google+ has now grown to more than 40 million users. Recently, the company introduced Google+ pages for businesses, designed to help brands connect with customers. An Introduction to Google+ The tech media has spent the vast majority of the last week focused on Google’s newest product, an ambitious platform called Google+ that the company hopes will break through their dry spell in the social arena and make them competitive.
It’s early days — for many people it’s next to impossible to even get in — but things are looking positive. The app has been met by a largely positive reception and my stream shows no sign of slowing down as users keep posting after the novelty wears off. Circles.