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The opportunities presented by LinkedIn come in many shapes and sizes: an expanded network, an enhanced relationship, an invitation, a new client, a brainwave - and the sweetest opportunity of them all, money. If there’s something in particular that you want to attract to your business, use that focus to flavour your own challenge. Before you start, I recommend you read and implement the LinkedIn tips in the articles LinkedIn 101 for the Solopreneur and Developing your LinkedIn network. Take the LinkedIn Challenge Take the LinkedIn Challenge
Once you’ve designed your personal brand and have a personal brand name, use this handy list of suggestions to implement your personal branding strategy. General purpose Show your expertise as much as possible.Publicize your brand-related successes and achievements.Make yourself easy to contact for thoughts and questions via email, Twitter, Skype, internet messaging, etc.Help other people in your industry such as bloggers, Twitterers, colleagues, advice seekers, etc.Give people a reason to talk about you in a positive way that also matches your brand.Follow other people in your industry and anyone else who can teach you how to spread your message.Create and apply personal design guidelines that will share the values of your brand and are reusable online and offline.Keep in mind that where you interact online also conveys messages about you, and then stick to the websites and communities that will help most in reaching your goals. 50+ Tips to Brand Yourself Online 50+ Tips to Brand Yourself Online

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Developing Presence

7 Reasons To Leverage Social Networking Tools in the Classroom Instructional uses of social networking software can provide opportunities for learning, connecting, and engagement. This year, I’ve written frequently about popular social media tools, and education-specific social networking apps, and social enterprise solutions. I’ve also noticed increasing coverage of this topic in the media recently.

7 Reasons To Leverage Social Networking Tools in the Classroom

This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. I also tested some of the tips suggested by the research. Here’s what I learned: What the Research Says About Increasing Facebook Engagement What the Research Says About Increasing Facebook Engagement