Gaming Trends. Pennsylvania Gaming Control Board. Market Research for the Games Industry.
Gamestop's Multi-Channel Learnings, from President, Tony Bartel. Mary Vincent, who writes a blog called Gaming Trends, and is founder and director of Green Star Solution, a business technology strategy and media firm, sat in on Tony Bartel’s Gamestop presentation at eTail. Here’s what she had to say about it, courtesy of her blog – thanks Mary! – Kelly Hushin, Editor, the eTail Blog by Mary Vincent (post appears originally on the blog Gaming Trends) Tony Bartel, Gamestop President, started his eTail West presentation with a great gaming time line video, and the tag line: “We Sell Fun.”
The company is in the midst of a channel transition and is moving into the fast-growing (exploding) digital area. Tony stated that Gamestop is a $9.6 billion company doing business in 17 countries around the world, is number one in market share in most of these countries, and has been growing through the recession unlike other retailers. Reasons for Success: 1. Gamestop breaks-down gaming into two areas: 1. GameStop: 70% of Used Game Revenue Goes Back Into Purchasing New Games.
GameStop, being one of the world’s leading retail distributors of video games, has revealed in an interview with Gamasutra that about 70% of the money shelled out for consumer-traded video games is promptly spent back into the market on new games. Company boss Paul Raines also revealed that this equates to about $1.8 billion in trade-in revenue that’s being spent specifically on new games, meaning that used game sales might not be as harmful as many have predicted over the years.
“…We’re really not cannibalizing new game sales,” mentioned Raines. “That’s a common misconception. So my answer to developers is that we are driving growth in a category that needs to grow. Raines went on to say that used game sales not only assist the industry, but also aid the consumer specifically: “A lot of our consumers tell us that the pre-owned business has allowed them to learn more about video gaming.
“The pre-owned business is not going to go away overnight. [via Gamasutra] News Releases. Video game sales plunge in September. Make that 10 consecutive months of decline for the video game industry. New phyiscal retail sales of video games were down 24% in September to $848 million, according to data from NPD Group. However, the media research firm points out figures only represent about half of the total dollars spent on video games in the U.S. When including used game sales, game rentals and "digital format sales," consumers spent just under $1.6 billion, says NPD analyst Liam Callahan.
Hardware sales posted the biggest drop compared to this time last year, falling 39%. Microsoft's Xbox 360 marked its 19th straight month as the top-selling home console, selling 270,000 in September. As for software, Electronic Arts' pro football sim Madden NFL 13 was the best-selling game in September, boasting the "best month one performance at retail for a Madden title ever," notes Callahan. In August, EA revealed Madden NFL 13 sold 900,000 copies on opening day, up 7% compared to last year's game. 1. 2. 3. 4. 5. 7. 8. 9. 10. Marketing de videojuegos. Game monetization Un titulo largo, para un conjunto de información también consistente que he estado leyendo sobre la retención de usuarios free2play y que me conduzieron a un blog de un especialista en marketing de juegos free2play, Eric Seufert responsable de marketing y de adquisición de usuarios ademas de blogger en ufert.se, donde tienen un gran conjunto de artículos muy interesantes sobre la economía del free 2 play y la gestión de usuarios, bastante en linea con algunas de las observaciones que he estado realizando en las ultimas semanas.
Pero paso a paso. Sabemos que los jugadores de Free2play son de una casta especial, que en el equilibrio entre tenerlos interesados por un juego, o verlos darla espalda al juego y no volver. Este tiene un impacto alto, dado que el coste de adquisición de estos jugadores también es alto. 2) Lo mas importante y mas escaso, para un jugador de juegos free to play, no es el dinero que gasta el juego, si no su tiempo.
Like this: Like Loading... Industry Facts. Games for Xbox 360, PS3, Wii, DS, 3DS, PS2, PSP, Used & PC + Consoles | GameStop. Gameplanet.com. Gamers Retail Stores, el mejor lugar para comprar tus juegos! Gamer's Paradise-Compra, vende e intercambia por solo $99 tus juegos. Solo en la mejor franquicia de videojuegos.