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Jezmond

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Jezmond

Social, viral, creative, planner, pr, blogger, talker, tweeter, lover, father, bleeper, traveller. mine.

SensoGlove. Social media. 10 Search Engines to Explore the Invisible Web. Not everything on the web will show up in a list of search results on Google or Bing; there are lots of places that their web crawlers cannot access. To explore the invisible web, you need to use specialist search engines. Here are our top 12 services to perform a deep internet search. What Is the Invisible Web? Before we begin, let's establish what does the term "invisible web" refer to? Simply, it's a catch-all term for online content that will not appear in search results or web directories. Why Brands Need Friends - Not Fans - on Facebook. Clyde McKendrick is founder of Cultural Capital, an innovations and insights lab based within WDCW-LA, an integrated advertising agency where he also serves as executive strategy director.

Why Brands Need Friends - Not Fans - on Facebook

Clyde has spent the last 15 years guiding brands like Pepsi, Red Bull and T-Mobile to develop their brand strategies and communications. Facebook offers brands access to its vast audience with no apparent cost of entry. Therefore, one would presume that brands would develop strategic and forward-thinking campaigns to maximize their reach. Not so. Instead, brands quickly entered a popularity contest for the most Likes. SEE ALSO: How Facebook Timeline Might Radically Change the Look of Brand Pages [PICS] Starbucks, one of the most popular brands on Facebook, has startlingly low engagement numbers, despite its 26 million fans. The challenge for brands is to evolve from simply being a company with a product to becoming a valuable source for interesting, entertaining and useful content. Mashable.

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How to get the most out of a PR major. 6 Ways to Be More Persuasive With Social Media. Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions.

6 Ways to Be More Persuasive With Social Media

How can you be persuasive with consumers on social media? One of the best books on persuasion is called Influence, in which author Robert Cialdini describes six elements of effective persuasion. I share those tactics below and analyze how they can best be applied to a social media audience. 1. Reciprocation – The Oldest Trick in the Book Reciprocation is built upon the theory that if you give something as a gift and then ask the recipient for a favor, they’ll respond in kind. 5 Ways to Catch the Eye of the Press and Public. What do readers want -- and what to editors and reporters want to see?

5 Ways to Catch the Eye of the Press and Public

Here are five ways to catch the eye of your audience, whether you're writing blog posts, press releases or doing a Public Service Announcement campaign. 1) Pull Back the Curtain Whatever business a public figure is in, it's a secret world that average people don't get to see. Hollywood. Big business.

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Italy. Future stuff. Virals. Pearltrees videos. Does an agency’s philosophy matter? « My Head Revisited. Is it a case of over-egging the 'this is our philosophy' pudding?

Does an agency’s philosophy matter? « My Head Revisited

Over some very pleasurable afterwork beers last night, with a group of very senior marketeers, the question came up “Does an agency’s philosophy matter?” The marketeers response was a little surprising to me. .. You see, despite the thought put in by agencies as to whether they call themselves Brand Entertainment Experts, proponents of Ideas Incorporated or Advocacy Specialists etc, marketeers really don’t often pay that stuff any attention. Not one of the marketeers, who each work with multiple PR and digital agencies, could actually recall the straplines or philosophies of any of those agencies, or indeed any agency. Being agency side I seem to have absorbed the straplines and ‘proprietory’ approaches of most of the big PR agencies and have paid a great deal of attention to them, in a way client-side marketeers just don’t. Cool start-ups. THE:HOURS. M&CS&E (sportandents) Beverly Macy: Social Media in Sports and Entertainment: Three Mega Trends in 2012. The age of mass adoption of social media is upon us.

Beverly Macy: Social Media in Sports and Entertainment: Three Mega Trends in 2012

The sheer numbers of profiles on social platforms is legendary at this point -- hundreds of millions of profiles on Facebook, Twitter, LinkedIn around the globe -- with no slowdown in sight. This is the creation of the largest marketplace ever, in our entire history. And within a few years there could be more than seven billion mobile devices worldwide -- exceeding the world's population.

Owning two or more cell phones is growing more commonplace all the time. And of course, we can add in tablets, still in its infancy in terms of global adoption, but skyrocketing rapidly. And here's the typical engagement loop: I watch a video or read a post. I've been spending time learning more about how social media is changing the sports and entertainment business models as we get closer to Gravity Summit in 2012.

Consider these three mega trends for 2012 1. Trendshare 2.0.