Debenhams shares plunge 7% after experts warn customers are 'cannibalising' sales by shopping on its website instead of in-store. By Laura Chesters For The Daily Mail Published: 22:00 GMT, 3 December 2015 | Updated: 22:00 GMT, 3 December 2015 Debenhams shares plunged nearly 7 per cent yesterday after experts warned that customers are shopping on its website instead of in its stores – ‘cannibalising’ sales rather than adding to them. Analysts at Goldman Sachs slashed their rating on shares in the department store to ‘sell’ and said the outlook for the retailer was ‘modest’ by European standards. The report said Debenhams was ‘wrestling’ with the shift in business online and warned that sales it generates on its website are just eating into business that would have been done in its shops. Deserted: Debenhams customers are shunning the stores and shopping on the firm's website instead, according to Goldman Sachs analysts Goldman’s retail team said ‘tough times lie ahead’ for a number of companies as online sales grow – with Debenhams among the most vulnerable to changing shopping patterns.
Hidden RFID Tags in your Everyday Life. Shopping trolleys of the future. Future Supermarket Shopping Experience. Future RFID Store. John Lewis and Next Christmas store sales PLUNGE as shoppers flock to the internet | City & Business | Finance. Britain's largest retailers have revealed falling sale stores when compared to Christmas 2014. John Lewis said today in-store sales fell by 1.2 per cent in the crucial six weeks to January, compared to the same period last year.
But at the same time, online trade jumped by 21.4 per cent and represented 40 per cent of all sales. It comes after Next yesterday revealed store sales had fallen by 0.5 per cent in the 60 days to Christmas Eve, while sales across its Next Directory online and catalogue arm lifted by two per cent. John Lewis said the number of shoppers on the high street was lower this year as consumers continued to shift online.
The group also revealed online sales for Waitrose lifted by 7.9 per cent over the six-week period, but like for like sales were down overall as stores suffered. The grocer business has also been hit by fierce supermarket price battles amid the increasing threat of discounters Aldi and Lidl. Mannequins are now digitally tracking UK shoppers. Three major UK stores have become the first to trial mannequins embedded with beacon technology, designed to give nearby customers relevant information. The move comes ahead of planned UK and US expansion from Iconeme, which has headquarters in both countries.
The shops participating in this initial implementation -- following a company launch in March of this year -- are House of Fraser's Online Store, Hawes and Curtis in London's Jermyn Street and Bentalls in Kingston upon Thames. Unlike other, perhaps more intrusive forms of mannequin surveillance, the Iconeme system relies on customers downloading the app and opting in, in exchange for services. There will, however, of course be plenty of room for mission creep -- at least in terms of what the customer thinks they are signing up for, and what store marketers end up doing with the information gleaned.
Iconeme is now taking a punt at making the digital shopping world truly profitable for shops, not just an experience for its customers. You phone will connect you to the best high street deals in 2016. Madhumita Venkataramanan Associate Editor This article was taken from The WIRED World in 2016 -- our fourth annual trends report, a standalone magazine in which our network of expert writers and influencers predicts what's coming next. Be the first to read WIRED's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online. Take a stroll down the one-kilometre-long shopping strip of Regent Street in London, and more than 100 of its flagship stores -- from Banana Republic to Gap, Hamleys and Burberry -- will be silently pinging your smartphone as you walk past.
If you download the Regent Street shopping app (iPhone only, for now), these Bluetooth-enabled pings will pop up as messages with targeted deals, discounts and promotions -- just because you happen to be in the neighbourhood. "We launched in 2010, and are now live with 14,000 retailers in the US, Germany and South Korea," he says. Future forecast 2016. Check in commerce. Starwood hotels and resorts and uber join forces for loyalty scheme.
Natalie berg the end of loyalty cards. Loyalty apps helping to make life easier. Shopping centre first in uk to adopt beacon technology. Digitalised luxury. Advertising agency staff trial beacon driven loyalty app. Harvey nichols loyalty app. Beacon retail. The museum beckons beacon technology goes high culture. Beacon of hope. Analysis on third quarter Debenhams sales results. Commenting on the third quarter figures from Debenhams, Mintel’s Director of Retail Richard Perks said: Comment “A sharp slowdown in the third quarter, with like-for-like down from around 3.5% to flat. The market certainly slowed down and the comparison with the two day bank holiday last June was demanding. Debenhams just says that the trading environment was “challenging” and, Mayday bank holiday apart, the weather was unseasonably cold. Debenhams says that it has held on to market share and we think that is probably right, but that compares with a period when it was gaining share and this quarter has had a significant boost from Magasin du Nord in Denmark, whose performance had been lacklustre in the first half.
This adds some evidence to the suggestion that M&S trading has improved in the last quarter. Fashionability: strong private labels “Debenhams has gained shoppers from M&S thanks to a more fashionable and better segmented offer. Consumer profile: winning younger shoppers. How tracking customers in-store will soon be the norm | Technology. At the Fairson's department store, managers can measure the number of people who walk past the store, the number who come through the front door – and this information includes whether or not they went in immediately or were convinced by the shopfront. Once shoppers are inside the store, managers can find out how many of them walked up to the second floor and compare with the number of people who took the journey to the second floor last week. If more people have gone up this week, they'll probably conclude that the marketing banners that they put up towards the beginning of the week are working.
In this scenario, Fairson's is imaginary, but this technology is very real. One firm, the California-based analytics firm Euclid, is hoping to encourage wider take up of tracking technology by offering Euclid Express, which offers retailers a free analytics solution for brick-and-mortar shops. Why is it free? ShopperTrak provides two main services to clients. What about consumer privacy? Personal appsistants 2. Can mobile apps enhance the shopping experience? It is surprising that, since the launch of the App Store in 2008, it has only been in the last five years that high-street retailers have really focused on the need to build apps which offer customers a more immersive and interactive shopping experience, says Geoff Gower, executive creative director at ais London.
He writes: While some high-street brands, such as Argos and Next, have developed apps which have proven popular with shoppers, others have not fared so well. Now in the hope of making customers’ shopping experience easier, Sainsbury’s has announced it is launching a new app which allows customers to complete an entire in-store shopping trip using their phone. The free app enables customers to scan the barcodes of the items they need from home and add them to a shopping list which is linked to current store prices. When customers enter a Sainsbury’s store, the app will use a Wi-Fi connection to enable a store map on the app, identifying where the items are stocked.
Retailers are looking for more sophisticated ways to understand customer buying behaviour and want to take advantage of tempting insights from technology and data analytics. The choices we make as we move through a store reflect what we think about the decisions the retailer has made. We pause at one display – not at another. We choose one aisle to walk down and ignore the next.
We pick up products but don't buy; others we place in our basket. Capturing these details as data is extremely valuable to retailers. It is real-life feedback on the success – or otherwise – of their displays, marketing campaigns and product ranges. In-depth insight In fact, technology and data analytics is already providing this level of insight. For some time now, retailers have gathered information on what customers buy, and have used it to more precisely target and tailor their marketing efforts. It's in-store where, until fairly recently, retailers have been limited in the data they gathered. Wi-Fi and video. The Future of Sound. Extreme Engagement – Mass Personalisation. Reinventing Loyalty For The Digital Age – Five Considerations. Owning the Customer the Battle For Customer Data. The Internet of Things – Why It Matters for Marketers. Beacon technology offers plenty of opportunities for retailers | Media Network. UK retailer House of Fraser announced in August that it will introduce beacon-equipped mannequins in its Aberdeen store to provide customers with a more engaging retail experience.
When a customer with an enabled smartphone app is within a 50 metres of the mannequin, the beacon sends a signal providing them with useful information: details about the clothes and accessories the mannequin is wearing, the price, where the items can be found within the store and links to purchase the items directly from the retailer’s website. Beacons are a type of a low-cost, micro-location-based technology that use Bluetooth low energy (BLE 4.0) for communicating with beacon enabled devices and this isn’t the first time we’ve seen them in use.
Waitrose also trialled the technology to push discounts and offers in its Swindon store, while fashion brand Michael Kors announced plans to integrate beacons into its flagship London store when it opens next year. But what’s so special about them? Beacons: Local Retail Game-changing Technology? Beacons, a new technology designed to drive customer loyalty and in-store sales, is growing in popularity among larger retailers. But is it something smaller retailers can use? This article addresses that question, provides details about beacons, and lists five possible reasons local businesses may want to employ the technology. What Are Beacons? Beacons are small, Bluetooth-enabled devices that attach to a wall or countertop inside a store. Beacons are proximity-based, meaning they send Bluetooth signals to a customer’s smartphone once she is within 50-100 feet of the device, automatically triggering personalized coupons, special offers, and loyalty rewards.
Typically, one beacon is needed for every 5,000 square feet of store space. Beacons can also enable contactless payments, which speed up the checkout process. Large retailers like Macy’s, Target, and Urban Outfitters began experimenting with beacons this year and the trend is catching on with many others. How Much Do Beacons Cost? Why Target is betting on in-store beacon technology. Target is making a move to infuse its massive retail stores with the perks of online shopping: The company announced it is introducing beacon technology and push notifications to stores, starting with 50 locations. It’s a modest initial roll-out but one the retail industry should pay attention to. Target is joining others — like Simon Mall, Macy’s and Lord & Taylor — that have implemented beacons to combine the intelligence of online shopping with the tangibility of physical retail.
“The way we want to leverage this technology in physical stores is by adding the elements that you typically find while online shopping — personal recommendations, for instance — to an in-store experience,” Target rep Eddie Baeb said. “We really want to make sure that the content will add value, and we’ll find out in this early testing phase what guests are responding to.” Advertisement “Target has recognized what a brand needs to do: mimic mobile and online behavior in the retail store. Are beacons yesterday's retail technology? It seemed we were on the cusp of something big, unless, as was the case with QR and Foursquare, technology superseded instore beacons before they hit critical mass.
Talk of how beacons, small Bluetooth-enabled transmitters in stores, will revolutionise proximity-based targeting of promotions has been in the air for at least two years now. We’ve even seen some action. Tesco began a beacon trial in April 2014 at its Chelmsford store, integrating the trial with its MyStore app. A month later, Waitrose started a similar test at its concept store in Swindon. When Asda and John Lewis launched tentative trials towards the end of 2014, it seemed we were on the cusp of something big. Unless, of course, as was the case with QR and Foursquare, technology superseded instore beacons before they hit critical mass. Bluetooth LE and LED Lighting Now that just might be happening. The Carrefour trial in a Lille store uses this Philips system and functions in a similar way to GPS-based maps.
Marketing in 2015 – Top Trends. Big Picture Thinking – Customer Experience Strategy 2. 10610692 10152662127677010 8466691793547423452 n. Airport retail. Browse anywhere. Convergence retail. Data marketing. Interactive tech retail 2. Phy gital retail technology social interaction 2. Retail apps challenge 2. Retail challenge. Revelation brands. Save it. Shopping malls changing formats 2. Starbucks espresso journey. The future s mobile. Birmingham City University - Sign In. Key trends for retail technology in 2015: the rise of hyper-personalisation. This year, customer experience management will be mostly focused on customer personas, rather than portfolios. It is increasingly critical for retailers to innovate in terms of customer experience to keep shoppers engaged. Only by serving the changing needs, preferences and behaviour of the customer, will retailers and brands be able to meet today's hyper-connected consumers on their terms, across all channels of interaction.
The rise of hyper-personalisation Over the course of last year, we saw a spike in customer expectations for bespoke personalisation across all brand interactions. Sephora's Beauty Insider loyalty programme allows shoppers to save "loves" and purchases (both online and in-store) in a Beauty Bag, and also leverages a shopper's profile to link specific customer attributes (such as skin tone) with products for sale within the store. Information is accessible across devices – even on iPads at store counters. Why customer management programmes are key. In-store analytics: tracking real-world customers just like online shoppers: From this, retailers can determine 'hot' and 'cold' zones and, if necessary remodel the store layout to optimise sales opportunities. They can also better understand the level of product lift from shelves and stands. Secondly, it can help retailers know their customers through an understanding of the target market segment that buys which products, and when, and what influences their purchase.
For managers of shopping centres and malls, being able to map footfall gives them information they can use to increase profitability and maximise rent for retail space. Foot traffic and shopper flow analysis can expose the routes shoppers take through the mall, which is very useful information for potential leasing customers, and also for the mall management team wanting to remodel to optimise visitor flow and maximise return visits, not to mention for the setting of price zones according to traffic level. Key trends for retail technology in 2015: the rise of hyper-personalisation Shift in thinking.