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Personal Branding Blog - Dan Schawbel
In the past couple of weeks, we have been witness to the furore about online influence reaching new heights. It was, for the most part, thanks to the rekindling of the public debate around online influence measuring and its effectiveness brought about by the recent release of Brian Solis’ report ‘The Rise of Digital Influence‘, [...]ExactTarget Blog
The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus . Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card! We're excited to host Rachel Modiano , Director of Marketingt for iGoDigital , the leading provider of personalization services that guide...
Tech Sometimes, you may just want to listen to your music in peace, without being interrupted by passers-by or visually intrusive ads, technology and surrounding events. That’s…
Mashable
There is a value to social media data, both a quantitative significance and a qualitative importance. Businesses, non-profits, government agencies, and others, leverage data to learn about consumers and clients in order to tailor and enhance experiences, both online and offline. But when is data a crutch? When do we value hard numbers too much, and lose sight of sentiment and emotive data? Sentiment analysis a technique that’s implemented in computer software programs to distinguish and measure the emotions, attitudes and viewpoints throughout online conversations. This method is analytically performed by both computer and the individual.
Kyle Lacy's Thoughts on Social Media Productivity, Innovation, and Marketing
Image courtesy of author's blog I want to tell you a little success story. I’d like to help you understand the strategy that made it work. Additionally, I’d like to help you understand why the same strategy can be the most effective marketing tactic your company will ever take. In the process, I also want to share some powerful...
Social Media Today
