Luxury Brand Retailers Face Strong Headwinds (RL) Macy’s announcement last Thursday that it plans to close another 100 stores is just the latest example of the misery felt by large retailers.
Tepid economic growth and a growing consumer preference for e-commerce are not just problems for the big-box retailers. Luxury brands, sometimes believed to be immune to economic turmoil, are also showing signs of stress. Earlier this year large retailers from Sears Holding Corp. Yves Saint Laurent ad banned for using 'unhealthily underweight' model. An advert by the fashion company Yves Saint Laurent has been banned by the UK’s advertising watchdog for using a model who appeared to be unhealthily underweight.
Upholding a complaint that the model looked too thin, the Advertising Standards Authority (ASA) censured the advert, which appeared in Elle magazine, as irresponsible. In its ruling, published on Wednesday, it said: “The ASA considered that the model’s pose and the particular lighting effect in the ad drew particular focus to the model’s chest, where her rib cage was visible and appeared prominent, and to her legs, where her thighs and knees appeared a similar width, and which looked very thin, particularly in light of her positioning and the contrast between the narrowness of her legs and her platform shoes.
“We therefore considered that the model appeared unhealthily underweight in the image and concluded that the ad was irresponsible.” YSL and Elle declined to comment on the ruling. Luxury Brands Focus On “Instagram Generation” Ultra Rich Customers. It’s a brave new world out there, though not the one Aldus Huxley envisioned.
Technology is all-pervading in more ways than we actually realize. While browsing the web you always come across headlines with celebs touting the latest and greatest. Whether it’s a reality star, a Hollywood A-lister or a singer, everyone knows what they’re doing, where they are, what they’re wearing – oh, and what they are driving. The paparazzi will soon be a thing of the past. Gucci Among World’s Hottest Fashion Brands, While Prada Cools. LONDON, United Kingdom — Gucci has been named one of the “hottest” luxury brands, while Prada and Giorgio Armani are “cooling” fast, according to a new report by Exane BNP Paribas.
The financial services firm assessed the “brand temperature” of luxury companies, based on the ratio between the editorial coverage they receive in print magazines, and their print advertising spend. Brands are ranked as “hot” if magazines give them more editorial space than their advertising spend should warrant, meaning they have more editorial coverage than print magazine advertisements — reflecting a “hot” level of appeal and desirability — whereas brands that fall below this ratio are “cold.”
Gucci’s editorial value was up more than 15 percent for the first six months of the year, compared to the same period last year. Louis Vuitton and Chanel both also ranked as “hot,” but their editorial value grew at a lower rate of between 0 and 15 percent, despite a high print advertising spend. Burberry becomes first luxury brand to personalise on Pinterest. Burberry has become the first luxury brand to offer customers a personalised experience on Pinterest, letting them create customised make-up boards to promote its new ‘Cat Lashes Mascara’ product.
The personalisation works by asking visitors three questions. Their answers, along with their initials will be combined to create the personal Pinterest board. The partnership allows Burberry to benefit from Pinterest’s features and data to cater its posts to individuals though personalised and monogrammed content. Burberry New London Fashion Week Home. Indigital BURBERRY is bidding farewell to its Kensington Gardens base for the forthcoming show on September 19, the brand has revealed this morning.
Bailey On The Changes At Burberry Bailey On The Changes At Burberry. See Every Look From YEEZY Season 4 With Kanye's Official Lookbook. Kanye West managed to piss off just about every editor in New York with his hastily-planned, poorly-organized YEEZY Season 4 fashion show.
Editors, models and the like had to endure sweltering heat for five hours (you could see three or four shows in that time, normally), with no shade or water provided, while models collapsed and fainted as they stood in silent formation before the show began. NY Mag‘s Stella Bugbee was particularly scathing of the event. Criticism aside, Kanye’s team has now unveiled the first lookbook for the collection (although it looks like the shoot was just as rushed as the show’s organization, hence all the off-center pics). Much like previous seasons, YEEZY Season 4 is all about low-key, military-inspired streetwear mixed with modern athleisure-style workout gear. The color palette remains largely neutral. What is Actually Driving the Successful Revamp of Gucci?
Gucci has taken its newfound fame and capitalized on it, using celebrities as leverage.
Christina Binkley, fashion columnist for the Wall Street Journal, told us recently that Gucci is the celebrity’s go-to brand at the moment “because it’s the hottest brand around, their photos go viral when they wear it, and Gucci is brilliant about working with celebs.” This proves true as this award season saw Gucci being draped over the backs of Cate Blanchett at the Spirit Awards; Harry Styles at the American Music Awards; Nicole Kidman at the SAG Awards; Brie Larsson, Jared Leto, Lee Byung-Hun and Ryan Gosling at the Oscars; and, let’s not forget the event bigger than any red carpet in the U.S.: the Super Bowl, for which Lady Gaga wore custom Gucci.