Survey Says SEO The Single Most Important Marketing Channel For SMBs. SEO: one channel to rule them all?
A new “merchant confidence survey” from lead-gen company MerchantCircle/Reply.com, among 2,500 US small businesses, finds that search engine optimization is the marketing channel they would choose if they could choose only one. The question asked was: “If you had to put all your marketing time and budget into only one channel, what would it be?” The list of choices included SEO, paid search, mobile, social and traditional media.
As you can see below SEO beats everything else by a mile. What’s also interesting is how high “traditional media” ranked. However Facebook (not Facebook Ads) was the most common marketing tool, used by 70 percent of these SMB respondents. The online survey was conducted in November. There are additional findings about the use of social media, deals and mobile marketing that I discuss on my personal blog Screenwerk. 5 mobile predictions for 2012. By Giselle Tsirulnik December 22, 2011 Perfect turn for mobile?
With the New Year right around the corner, industry experts have some interesting ideas in terms of what to expect in 2012. Mobile Marketer interviewed five industry experts regarding what to expect in 2012. Here is what they came up with: “Android will become the primary platform for apps and marketing with clear advantages over iOS.
. “2012 will see a noticeable shift towards the mobile Web. “Amazon will acquire RIM. "I predict that many marketers will neglect feature phone users as smartphone share tops 50 percent. "I predict that NFC will emerge as a powerful force in mobile in 2012. Giselle Tsirulnik is deputy managing editor on Mobile Marketer and Mobile Commerce Daily. Why QR Codes Won't Last. Jon Barocas is the founder and CEO of bieMEDIA, a Denver-based online marketing and media solutions company that specializes in video content production and distribution, mobile visual search, technology platforms, SEO, VSEO and more.
Like most technology fans, I am always ready and willing to try any technology that promises to simplify my life. QR codes seemed to present an accessible and uniform way for people with smart devices to interact with advertising, marketing and media. Those little squares of code seemed to open a world of opportunity and potential. But after using them for a length of time, I shifted my perspective. My initial honeymoon with QR codes was very short-lived. Consider a recent study by comScore, which states that only 14 million American mobile device users have have interacted with a QR code. Inadequate technology, lack of education and a perceived dearth of value from QR codes are just three of the reasons mobile barcodes are not clicking with Americans.