Content Explosion And Content Curation. We all know that there is a content explosion on the web.
Everyone can publish content on the web today, search engines reward fresh and quality content but as a SEO strategy every Tom, Dick and Harry is adding content to their blog, website, posting comments and getting involved in discussions. Some do this with a focus on quality information and knowledge which is the main purpose but sometimes content is just added for the sake of getting SEO benefit i.e only for spiders not for users.
That is where the problem of junk content arises. Due to this content explosion we see search engines also tightenting their noose on quality standards for content and we have the Panda updates. This cat and mouse chase will be an ongoing process, as the content and websites go on mushrooming on the web. Paper.li Upgrades Social News Curation Platform, Adds Eric Hippeau As An Advisor. Paper.li this morning announced new curation and management capabilities for its publishing platform, which basically allows individuals and publishers like HBO create personalized online newspapers by incorporating Twitter and Facebook streams into a familiar newspaper layout.
Paper.li earlier this year raised $2.1 million for its social news curation platform, and is today also announcing a welcome addition to its advisory board: former Huffington Post CEO and venture capitalist Eric Hippeau is joining Guy Kawasaki as an advisor to the company. I spoke with Hippeau this morning, and he’s genuinely excited about Paper.li, which he says is one of the pioneers in the new age of self-expression, allowing anyone to combine the publication of personalized online newspapers (mini Huffington Posts, in a way) with today’s blogging platforms and social networking services, with solid technology at the core. Paper.li claims over 12 million articles are curated daily by users. Christopher S. Penn's Awaken Your Superhero. Curation Is Not Cheap Content... Posted by Tom Foremski - May 16, 2011 There seems to be quite a few people in marketing that look upon "curation" as an inexpensive and quick way to get content onto a site.
After all, how hard can it be to collect a few links and publish them? However, "cheap" content doesn't mean it's good content. Cheap content is easy to spot because it carries little value. Curation, is more, much more than just finding some links and publishing them. For curation to be done well it needs context. If you take a look at the work of museum curators, for example, the fantastic Balenciaga and Spain currently at the DeYoung in San Francisco, you see a tremendous amount of context around each exhibit. That's what curation online also has to demonstrate: mastery, passion, knowledge, and expertise. Otherwise, you could simply create curated content via some filters, some keywords, etc. You have to figure out where the value of your curation is, what can you provide that an aggregator cannot?