Demain la veille. Innoblog discusses disruption, business model innovation, and st. Disruptive technology. Sustaining innovations are typically innovations in technology, whereas disruptive innovations cause changes to markets.
For example, the automobile was a revolutionary technological innovation, but it was not a disruptive innovation, because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles. The market for transportation essentially remained intact until the debut of the lower priced Ford Model T in 1908. The mass-produced automobile was a disruptive innovation, because it changed the transportation market.