Email research
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How to Make a Good First Impression « Online Lead Generation & Email Marketing | Intela | Global Performance Marketing
Since the launch of its new Email Analytics tool , litmus has been collecting various stats around recipients behavior. For the first time since the service started, they have published some really interesting stats. The main lesson to learn is that making a good first impression on the internet is even harder than most people think . Indeed, their analysis based on a panel of 4 million opens, reveals that an astonishing 51% of users delete a message within two seconds of opening it. Of course the study is based solely on users who opened the emails. http://litmusapp.com/blog/
We’ve revisited our results: For the latest on video support in email, view our blog post .
HTML5 and video in email
Learn From a Great Email Newsletter Example: Kayak After ripping apart some poor email examples , I think it’s high time we point out someone who’s doing an email marketing newsletter right.
Learn From a Great Email Newsletter Example: Kayak