Prototyping. Drawing. Findability. Persuasive Design with Spencer Gerrol. Recently I attended a great presentation by Spencer Gerrol (Human Factors International) in Atlanta entitled “Beyond Usability: The Science of Persuasive Design”.
Gerrol discussed how important it is to not only make our websites easy to use, but to make people want to use them. He then discussed 6 key principles we can use to persuade our customers as well as some important persuasion tactics to keep in mind. Jesse James Garrett: The Elements of User Experience.