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The primary of objective of businesses is to create wealth, and that is why businesses sell a product or provide a service for a fee. One sure way to attract clients is by advertising but advertising as we know is expensive and very demanding i.e. you have to pay heavily if you want a prime time slot or you have to pay 3rd parties for the advert itself and then the advert agency for the advert proper.
According to Domino's UK financial earnings report, the company has increased its pre-tax profit by nearly 29%, which equates to roughly $26 million. The UK pizza retailer attributes social media initiatives and its Foursquare promotion for the gains. In the earnings statement , CEO Chris Moore points to the rise in online orders — which now account for 32.7% of all orders — as proof that their web and social media efforts are paying off. Moore reports that when it comes to the web, "Our main Facebook site now has in excess of 36,000 fans ... In addition, we have led the way with social media initiatives such as affiliate marketing, our superfans programme and the development of a link up with Foursquare."
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June 13, 2010
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The demand for access to business information and applications through mobile technologies such as the Apple iPhone and iPad, devices running Google Android and Windows 7 Mobile or using RIM Blackberry is surging as consumer preferences and behavior spill over into the business workforce. The massive growth of adoption of these technologies around the world has many business managers wondering how to effectively position their firms to benefit from the trend.