Fensterseifer. The wine market in Brazil. Wine Business International. At their own home, or at a friend’s home. After restaurants, 11% drink in restaurants, while wine bars are frequented by less than 1%. Brazilians who say they drink wine with appetizers, bread or cheese come to 43%, while 34% drink with their regular meals. Wine consumers tend to jump up a category when drinking wine for special occasions.
(Not sure if I understood your original sentence: Wine consumers tend to jump to the immediate superior category from their day by day wine to special occasions.) Wine rulesBrazilians didn’t inherit their wine drinking habits from the original Potuguese colonists, or from other waves of immigrants, apart from the Italians who initiated the Brazilian wine industry in the south. Upper class Brazilians are becoming gourmets, with their living rooms finding a place for beautiful gourmet kitchens and wine caves.
The number of people who choose where to eat based on the wine they want to drink is growing rapidly. Le Brésil : La nouvelle terre promise pour le vin ? | Vino Conseil, vente en ligne de vins. En avril dernier s'est tenu à São Paulo le plus grand salon du vin d'Amérique du Sud, l'Expovinis. C'était l'occasion parfaite pour aller à la rencontre des professionnels français, venus en masse afin de séduire et conquérir le Brésil Pour la 6ème édition de l'Expovinis, la France pouvait se targuer d'être l'un des pays les mieux représentés, avec 64 exposants. Cela s'explique entre autre par une forte volonté de relancer les exportations des produits de l'industrie agroalimentaire française, mise en avant par la présence du Secrétaire d'Etat chargé du commerce extérieur Pierre Lellouche à l'ouverture du salon.
Il est à l'origine du récent lancement de la campagne « So French, so good » destinée à promouvoir les produits français et donc favoriser leur exportation ; le Brésil fait partie des 12 pays-cibles. Les perspectives alléchantes du vin au Brésil Le vin est typiquement l'un des produits qui attire de plus en plus les membres d'une société en plein développement économique. Brazil, Chile offer more luxury growth opportunities than US, Europe: study.
C&A luxury retailer in Brazil Developing countries including Brazil, Chile, Uruguay, Georgia, China and India are positioning themselves as valuable global retail markets for luxury brands looking to expand in these areas, according to research from A.T. Kearney. Brazil, Chile, China, Uruguay and India closed out the top five spots. Luxury goods sales in the U.S. and Europe are not growing as fast as these markets, per the study. “Luxury is not only a large countries business,” said Hana Ben-Shabat, London-based partner for retail practice at A.T. Kearney and co-lead on the study. “There are small countries like Azerbaijan and Mongolia where there is enough wealth to justify entry of a luxury brand.” The Global Retail Development Index publishes a ranking of the top 30 developing countries for global retail expansion. Emerging talents There is huge growth potential for luxury brands in the upcoming years in these markets. Brazil held the No. 1 spot for the second year in a row.
Tags: A.T. Luxury brands should invest in Latin America. Gabriela Castro-Fontoura is director of Sunny Sky Solutions By Gabriela Castro-Fontoura For the luxury industry, Latin America means business – now, more than ever before. Latin American countries are enjoying a period of economic growth, albeit with some slowdown forecast for this year.
There is a much larger middle class in Latin America that can aspire to luxury products. Latin beatLatin Americans are travelling more, and then coming back home and demanding the experience and the products that they have seen in Tokyo, Milan or Paris. There is a section of society consequently more pushed to differentiating themselves from the growing middle classes, and the luxury industry provides just that. There are also intangible factors linked to this economic growth that favor the luxury industry across the continent. Because economic growth has been sustained across Latin America in the last few years, consumers are much more willing to spend. Latin Americans are highly brand-conscious.