STATS: Facebook and Twitter’s Growth Flattens. Throughout the entire 2008 and the better part of 2009, we've reported on Facebook and Twitter's explosive growth. Month after month, we've seen tremendous numbers from both these services, while some giants of old, such as MySpace, dropped lower and lower. Somewhere in June, however, Twitter stopped growing, at least according to Compete. The same thing happened to Facebook at the exact same time; at first we've attributed the traffic numbers to the summer slumber, but now that Compete's numbers for September are out, there's no doubt that both Facebook and Twitter are no longer growing, at least in the eyes of the (admittedly US-centric) Compete. Summer is one thing, but September is the month when everyone comes back to work, when the IT industry wakes up and when things, generally, start happening.
A bump in the stats of almost everything that's online is natural, so Facebook's meager 1.96% growth when it comes to unique visitors isn't something you'd write home about. STUDY: 57% of TV Viewers Use the Web Simultaneously. The web and your television set have more in common than you might initially realize. Often looked at as competing entertainment platforms, a recent Nielsen study reports that US consumers are taking in media from both platforms simultaneously, which makes them complimentary in nature. According to Reuters, Nielsen's research shows that "57 percent of TV viewers in the U.S. who have Internet access use both mediums at the same time at least once a month. That translates to more than 128 million U.S. consumers. "The research also showed that simultaneous usage overlaps by about 2 hours and 40 minutes a month for the average television viewer, with 28% of time spent on the web also spent watching TV.
We're not exactly surprised by the findings. We know that online video usage is up 53%, and that more than ever entertainment viewers are engaging with show content both online and off. It certainly helps that studios, networks, and internet providers are helping merge the two worlds. Smartphone Industry Pulse, July 2009. Flurry Smartphone Industry Pulse, July 2009 Posted by Peter Farago on Thu, Aug 06, 2009 The data in this report is computed from a sample size of over 1,600 live applications and 60 million consumers across four platforms: Apple (iPhone and iPod Touch), Google Android, Blackberry, JavaME.
No End in Sight for New iPhone Apps Just as "New Housing Starts" is an important indicator in the US economy, we believe "New Project Starts" among developers using Flurry Analytics provides a reliable supply-side indicator for the App Store economy. Since Flurry Analytics often is integrated early in an application's development cycle, as early as six months before a new application ships, measuring this statistic tracks the strength of the application pipeline heading to market. Specifically, it measures 3rd party developer support for the App Store, a key to Apple's iPhone strategy, and support which has been increasingly sought after by companies like Google, RIM and Palm. Industry Pulse May 2009. The data in this report is computed from a sample size of 200 applications, 25 million consumers and four platforms: Apple (iPhone and iPod Touch), Blackberry, JavaME and Google Android.
Top Download Volumes Appearing in the iPhone Top 50 free section of the App Store is considered the holy grail of exposure, however what does this translate to in terms of actual downloads? Whether attempting to build an ad-revenue business model or drive free-to-paid conversions, this is a key statistic for developers to understand.
The chart below shows average downloads per day for applications occupying each of the Top 10 slots in the iPhone App Store. With over 20,000 downloads per day in the 10th spot to nearly 200,000 downloads per day in the top spot, it's not hard to appreciate the power of App Store placement. The Weekend: It's App Download Time When you think of the weekend, you might think of baseball, barbeques or camping, but now you may want to add downloading iPhone apps to that list. The Affordable Web Site Analysis Tool.