Mobile Apps: Models, Money and Loyalty. Mobile Apps: Models, Money and Loyalty Posted by Peter Farago on Fri, Sep 25, 2009 This article comes from the Flurry Smartphone Industry Pulse, August 2009. The data in this report is computed from a sample size of over 2,000 live applications and over 200 million user sessions tracked each month across Apple (iPhone and iPod Touch), Google Android, Blackberry, JavaME platforms. Understanding Mobile App Retention: They Use or You Lose With more than 75,000 applications in the App Store, consumers have a vast choice of alternatives to the applications they have already downloaded.
Reviewing the chart on the previous page, Quadrant I is comprised of the most frequently used apps over the longest period of time; categories like News and Reference (e.g., Dictionaries, Thesauruses, Recipes, etc.). In Quadrant II, we find categories like Books and Games, among the two largest app categories in both the App Store and Android Market. Why Don’t Teens Tweet? We Asked Over 10,000 of Them. This guest post is written by Geoff Cook, cofounder and CEO of social networking site myYearbook. Everything about Twitter is looking up these days, except for a few pesky uptime issues of course. But a number of recent reports also suggest teens are one demographic that just doesn’t seem to be embracing Twitter like the rest of us. So while I’m excited to see Robert Scoble proclaims that Twitter is worth a cool $10 billion, it might be a good idea to analyze a little data to try to understand why teens just don’t think Twitter is as rad as the rest of us.
Over the last few months everyone has weighed in on the question of “Why Don’t Teens Tweet” — except, it would appear, teens. We recently ran a survey of 10,000+ US teens aged 13 – 17 to see if we could add anything new to the question. As it turns out, the question itself is flawed. The implication is that 11% is a small number, but if we look deeper, it turns out that Twitter has a higher concentration of teens than Facebook. Microsoft Live Labs. Zotero: The Next-Generation Research Tool. Mozilla Wants to Start Watching Where You Click | Epicenter from. In an effort to better understand how people use the web, Mozilla has launched a new data gathering project for usability studies called Test Pilot.
It’s still just a concept, but as an aggregation model, it shows great promise. Test Pilot is sort of a distributed usability lab. It uses simple crowdsourcing mechanisms to gather data from volunteers all over the world as they interact with web apps and desktop software. The collected data remains transparent and openly available, so the data sets can be used by anyone. Volunteers will be invited to download a Firefox extension, which will ask for some demographic information — age, location, your level of technical aptitude — that’s used to build a profile. The tests will be unobtrusive, and the data will be collected anonymously. Aza Raskin, head of user experience at Mozilla Labs, outlined the details of the proposed platform in a blog post Tuesday.
It’s also this level of scalability that makes Test Pilot special. See Also: Why We Twitter: Understanding Microblogging Usage and Communitie.