1-800-FLOWERS.COM Sets Up Shop Inside Facebook. In another testament to the notion that Facebook is quietly turning into the internet on top of the Internet, online flower retailer 1-800-Flowers.com has launched an e-commerce store inside its Facebook Page. Registered users can now order all kinds of floral products from the popular florist and gift shop without ever leaving the social network. 1-800-FLOWERS is a bit of a pioneer when it comes to initiatives like this. In 1992 (!) , the company was already fiddling with selling goods via the Internet, and two years later it became the first merchant of any kind to transact on AOL. Now, at least according to the company, it’s the first online retailer to launch a fully functional commercial storefront inside Facebook. Somehow, I doubt that statement rings true, but I couldn’t immediately think of or find any other e-commerce outlets that can handle online orders from a to z inside Facebook.
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