OpenID. APML 1.0 Initial Draft. Bombshell: Google and Facebook Join DataPortability.org. The DataPortability Workgroup announced this morning that representatives from both Google and Facebook are joining its ranks. The group is working on a variety of projects to foster an era of Data Portability - where users can take their data from the websites they use to reuse elsewhere and where vendors can leverage safe cross-site data exchange for a whole new level of innovation. Good bye customer lock-in, hello to new privacy challenges. If things go right, today could be a very important day in the history of the internet. The non-participation of Google and Facebook, two companies that hold more user data and do more with it than almost any other consumer service on the market, was the biggest stumbling block to the viability of the project. The Representatives Google will be represented by Brad Fitzpatrick, the inventor of LiveJournal and one of the primary minds behind OpenID, the concept of the Social Graph and the Google-led OpenSocial platform.
Challenges Ahead. Putting Attention to Midgard. Attention to Intention to VRM - Opportunities for Entrepreneurs. We are about to witness the loud noise and mess that happens when an irresistible force meets an immovable object. The irresistible force is personalization. This is the key to productivity. Personalization technology cuts through the clutter and saves time. The firm that delivers personalized content sits at the top of the attention economy food chain; all other content is Äúdrive-by commodityÄù. Personalization leads to relevancy in advertising; and loyal customers. The immovable force is privacy. This will make a loud noise and will be messy; and in that mess will be big opportunities for entrepreneurs. Photo: Doc Searls Consumer backlash and regulation will take time to play out, but when it happens it'll change the rules totally.
People just got fed up with intrusive marketing. In the glorious world being presented by technologists, personalization will be so precise and so useful that nobody will question the privacy invasion. VRM: The Next Big Opportunity? 1. 2. 3. 4. 5.