Site Editor. Pricing and Plans. How to Promote and Market Your Student Newspaper or Creating a Publ... 10 Ways Newspapers are Using Social Media to Save the Industry. Woody Lewis is a Social Media Strategist and Web Architect.
He authors a blog at woodylewis.com about social media strategy for newspapers. These days, everyone knows that one of the hottest stories any newspaper can cover is that of its own demise. The collapse of print advertising and the downturn in sales, at the news stand and through subscriptions, has led to a frantic search for new ways to monetize content that’s often available online for free. Social media gives any business an interactive channel to communicate with its current and future customers. For newspapers, that channel can increase the chances of survival in a market where commoditized information has diminished the value of individual brands. 1. With more than 280,000 followers, the New York Times’ main Twitter feed dwarfs the Wall Street Journal (19,000+), the Washington Post (4,800+), and the Chicago Tribune (5,200+). 2. 3. 4. 5. 6.
Colleges Use Social Media to Sell Sports Tickets. Social media offers ideal ways for ticket departments to build relationships and boost revenue.
It was late in the summer of 2008, and the University of Utah still had 500 football season tickets to sell. Zack Lassiter, Utah's assistant athletics director for corporate sales and ticket operations, was prepared to send out a traditional press release, in the hopes that local newspapers and TV stations would take the ball and run with it. But first, the ticket department posted a notice about availability on the Utah Athletics Facebook page, which at the time boasted fewer than 15,000 fans. By the time the press release even reached traditional media outlets two hours later, all 500 seats had been sold.
"That's when it really clicked," Lassiter says. Innovation in College Media. Time once again for one of my pet peeves. In fact, it’s not so much a pet peeve as something that summons my rage to levels no mere listicle can, and especially when an online-only outlet does it. I’m writing, of course, about the profound inability of some web sites to actually do a hyperlink properly. What do you think? I’ve written about this again and again and again and again , and until outlets start writing links like they understand what the World Wide Web is for, I’ll keep on raging about it. So here’s today’s villain: Engadget . Exhibit A: As you can tell from reading, this is a story about an app called Fleksy . A savvy veteran of the World Wide Web, or even a rank noob who’d spent more than a day with a browser, would think those links would point you to, I don’t know, the app company’s web site (in the case of #1) or the web page for the Android version (in the case of #2).
Colleges and Pinterest: Great marketing opportunity or waste of time? Ben Silbermann, founder of social media site Pinterest.
Photo from Gannett, courtesy of Anna Jones/Ikonix/Silicon Prairie News. Colleges are quickly wising up to the marketing potential of the newest social media phenomenon: Pinterest. Many universities including Drake, Texas A&M and Yale have recently joined the website, which allows users to create virtual scrapbooks for a wide variety of interests, including recipes and fashion. The interface is simple: A white screen hosting hundreds of pictures or “pins,” which users can “re-pin” onto their accounts. Pinterest reached 10 million unique monthly vistors faster than any single website in history, according to the Internet statistic gurus at Comscore. “Pinterest took the element of Facebook that people fell in love with from the start – the photos,” said Gia Rassier, the online communication specialist who manages Concordia College’s account.
“I think of Pinterest as a virtual scrapbook for the college,” she said. Comments comments. College Students Addicted to College Newspapers. An Online Marketing Firm. Newspaper marketing to college students. Marketing Ideas for Newspapers. Battle Plans for Newspapers. (Photo: Justin Sullivan/Getty Images) Virtually every newspaper in America has gone through waves of staff layoffs and budget cuts as advertisers and subscribers have marched out the door, driven by the move to the Web and, more recently, the economic crisis.
In some cities, midsized metropolitan papers may not survive to year’s end. The owners of the Rocky Mountain News and The Seattle Post-Intelligencer have warned that those papers could shut down if they can’t find buyers soon. The Star Tribune of Minneapolis recently filed for bankruptcy. The Detroit Free Press and The Detroit News will soon stop home delivery four days of the week to cut operating costs.
What survival strategies should these dailies adopt? Nicholas Lemann, dean of Columbia Journalism SchoolJoel Kramer, editor of MinnPost.comSteven Brill, founder of The American Lawyer magazineGeneva Overholser, Annenberg School of JournalismCraig Newmark, founder of craigslist.orgAndrew Keen, authorEdward M. This is too facile. Newspaper Marketing Ideas.