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The Publishing Mind Shift. The Publishing Mind Shift The biggest change in publishing is under our control—if we allow it. It is our own mind shift in how we approach things. This video was shared with me by a student in a publishing course. What she gets that many established publishing professionals seem to struggle with is how to take some of the “challenges” we are facing and recognize them as opportunities to reinvent our business in a whole new way. Take a look and you will see the metaphor presented here. What a gift it is to be on the cusp of making some pivotal advances with the words we consume! We are living in a time when content can be consumed on one screen/device. What makes me so energized is that there is now a huge opportunity to get the 90% of the population who claim they don’t read to actually read. My mind has already shifted, and I must tell you—it is a fun place to be when you think “outside the book.”

Related Posts: It’s Hard to Compete With the Economics of Amazon (Video) Barnes & Noble, Apple and others aside, publishers are going to have to focus on Amazon this year, according to James McQuivey, Ph.D., vice president and principal analyst at Forrester Research. Amazon’s focus on doing business with customers who buy everything from books to food to home goods from the online retailer puts those solely concerned with selling books at an economic disadvantage, said McQuivey at the Digital Book World Conference in an exclusive video interview. Amazon…wants to aggregate everything….

They want to bring books together with movies…they want to centralize it all in this very inexpensive and elegant device called the Kindle Fire. That portal to a customer relationship is more powerful than anyone else’s, even Apple’s, because Amazon has the ability to sell you whatever you want. You want to buy a book? Related: Digital Changing the Very Nature of the Book Itself (Video) More Insights From McQuivey and Forrester Research: – Publishers’ Love Affair With Apps Is Over. Where Students Read Textbooks FREE | Flat World Knowledge | Flat World Knowledge.

About Us - Interactive textbooks for iPad. Inkling has built a better way to learn. We help doctors diagnose. We help businesses grow. We inspire students to learn. Our technology is now behind some of the world’s most compelling learning systems. And we’ve only just begun. Since day one, our founding team has had a vision for the future of learning. As we designed for this new approach, we came to the notion of cards: a chunk of knowledge, rather than a page. We’ve learned a lot since then. Of course, Inkling can publish ebooks that work beautifully on any device, but Inkling can also publish ebooks as thousands of little web pages. Inkling sets the standard for how learning content is built, and how it should feel. Anko Publishing Software Limited - publishing title management software, onix & all things publishing.

Book Discovery

Bookigee's WriterCube Aims to Help Authors Through Analytics. US Bookseller Experiments With Online Handselling, Subscription Model. A new online service from R.J. Julia Booksellers — “Just the Right Book” — promises to match readers with their ideal books and keep them coming back for more. By Rachel Aydt R.J. Julia's Roxanne Coady The “bookstore business” is a pretty loaded term nowadays. This is how it works: Readers take a quiz on the website which will determine their reading “mood.” What inspired Coady? “Ron is the one who brought the notion of design to Target, and who Steve Jobs hired to open the first Apple store,” said Coady.

This realization was the beginning of a seismic shift in her business philosophy. “At that point, everything became about ‘What does the book do for you?’” Next, Coady decided to test the monetary value of what she knows her staff does best: choosing books for individual customers. While Just The Right Book is currently 2,000 subscribers strong, the numbers show that in the last two months alone 15,000 website visitors have taken the quizzes. Dynamism, Localization Typify the Developing "Digital South" Amazon vs. Big Publishing: 800 lbs vs. 798 lbs. By Rich Adin Last week’s issue of Bloomberg’s Businessweek included an article titled Amazon’s Hitman. If you haven’t read it, you should. It is enlightening. The gist of the article is that Amazon is gearing up to challenge the publishing world on its own turf: the signing of and creation of big-name authors who sell hundreds of thousands, if not millions, of books. And this assault worries the Big 6 publishers — Hachette, Macmillan, Simon & Schuster, Penguin, Random House, and Harper-Collins – with good reason: Amazon has more market value and disposable cash than they do combined.

The article discusses the history of the relationship between the Amazon and the publishers, along with what Businessweek thinks is Amazon’s thinking. But with all of their crying the blues, the Big 6 currently are in the driver’s seat; all they have to do is be willing to drive. There is no reason why the Big 6 can’t offer exclusive deals to Kobo and B&N. Right now exclusivity is working a one-way street. Print king R.R. Donnelley attempts to stay relevant in paperless market. Barcelona's Blackie Books: Pretty Books for the Apocalypse. Tablet and e-reader ownership jumped 60 percent after holiday season.

Self-Publishing

Reply to comment. 24.01.12 | Philip Jones Publishers may be falling out of love with apps, but they need to fall in love with their consumers, according to talk at Digital Book World, the New York-based e-book conference, which opened today (24th January). Statistics presented at the beginning of the show, and based on research undertaken by Digital Book World and Forrester Research among 74 US book executives, showed that 15% of US publishers think that apps represent a significant revenue opportunity, down from 34% a year ago.

However, 75% of publishers produce apps, even though half of all publishers think that apps cost too much to produce. According to a report from Publishers Marketplace, Forrester's James McQuivey also found that 70% of those executives indicated that to succeed in the future, they "must have a direct consumer relationship", with 66% now intent on investing in "acquiring customer data". Raccah said the model was inspired by work done by O’Reilly Media. Be Like Tebow!: 10 Resolutions for Self-Publishers in 2012. The Hybrid Writer: Balancing Traditional and Self-publishing. Amazon Kindle Launches Singles with TED E-books.