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Are you and entrepreneur?

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The Five Personalities of Innovators: Which One Are You? 4 Secrets Happy Entrepreneurs Know. What Drives Entrepreneurs? Ask entrepreneurs about their companies, and they answer with alacrity and specificity.

What Drives Entrepreneurs?

Ask why they wanted to start those companies, and they grow vague: "It's in my DNA. " "I have a passion for it. " "No one else would hire me. " But entrepreneurs' true motivations are more nuanced than that. They are also important. What's an Entrepreneur? The Best Answer Ever. As an entrepreneur, you surely have an elevator pitch, the pithy 15-second synopsis of what your company does and why, and you can all but repeat it in your sleep.

What's an Entrepreneur? The Best Answer Ever

But until recently, I’d never seen a good elevator pitch for entrepreneurship itself—that is, what you do that all entrepreneurs do? Now I've seen it, and it comes from Harvard Business School, of all places. It was conceived 37 years ago by HBS professor Howard Stevenson. I came across it in the book Breakthrough Entrepreneurship (which I highly recommend) by entrepreneur and teacher Jon Burgstone and writer Bill Murphy, Jr.

Of Stevenson’s definition, Burgstone says, “people often need to say it out loud 50 or 100 times before they really understand what it means.”