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NEVER Forget these 7 Ground Rules for Creating Engaging Content. With a target audience in mind, it can be very difficult to create enticing content that supplies your database with the best leads. Here is an excerpt from Matthew Broomfield’s article from GristOnline.com showing the correct approaches to writing for the B2B crowd. What the user wants matters most Clients won’t usually read your text unless they want information.

So when writing for them online, start with the same question every time: what does the user want to know? Learn more in Content Marketing: The 5 Things You Should Be Writing for Cloud Buyers Really know your audience Your online readership is often less select and exclusive than those reading hard-copy. Some of your online readers might not be so engaged with your subject matter on an everyday basis.

Learn more in Content Marketing: Apply Segmentation for Better Understanding of your Audience Don’t just follow the crowd Heard about how more people are reading content on smartphones? Speak their language How people read online. Search Traffic Declining? You're Not Alone (and What to Do About It) - B2B Lead Generation Company Malaysia. If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company.

According to research from BuzzFeed, “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Organic search visits have fallen significantly to A-list publishers like Time, Sports Illustrated, Us Weekly and Rolling Stone.

It’s not quite clear why this is happening. BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.” And it’s not only Google. Why the WPO Model is Important. Do you Have these Essentials in your Digital Marketing? - Business Leads Malaysia. The worst mistake any sensible marketer with a vision for “higher ROI” would make is to use technologies without having a clear roadmap presenting a detailed illustration of the market landscape.

For most, it is clearly easier to say something like “I am going to swell my database of qualified leads through modern means” than to recognize potential risks and valuable conduits. From the perspective of a seasoned marketer, that kind of attitude leaves an organization in marketing limbo. Right now, it is technological competency that places brands in the crosshairs of interested buyers. For Andrew Moravick, “Best-in-Class CMOs” are able to drive successes because they frame their minds on key essentials. In his article for CMO Essentials, Moravick arrives at four of these. At a high level, Best-in-Class CMOs consistently use data to identify the right areas for marketing investments to deliver the highest marketing returns. Learn More Email Marketing Statistics! Than their comparable peers. The Best Social Media Sites for Lead Generation in the APAC Region. Lead generation is about collecting information from potential clients that can be passed onto your sales team.

It goes without saying that the more leads you have, especially quality ones, the more chances you have of converting them into sales. Good thing leads are found everywhere – even in virtual space like social media. These days, we can’t overstate the impact of social media in lead generation. Here’s a quick fact-check: Of the 7.2 billion people on earth, 3 billion have Internet access; 2.1 billion are active on social media; and 1.7 billion use social networks from a mobile device.The average social media user maintains five accounts.Facebook has more users (1.5 billion) than the world’s most populous country – China – has people (1.36 billion).The average Facebook user spends 1 hour and 48 minutes a day on the social platform.Twitter has 310 million active users.90% of young adults (ages 18 to 29) use social media. 35% of those over age 65 do. Facebook Twitter LinkedIn Qzone. SOCIAL INFLUENCERS: The Powers-That-Be.

B2B Marketing in Malaysia: 5 Points on Enhancing Thought Leadership. Want your brand to digitally dominate the Malaysian B2B arena? Call it a long shot, but it will be close to a possibility once you have established yourself as a thought leader and made important strides in terms of influencing buyer decisions. Crimson Marketing CEO Glen Gow has outlined five important points to building thought leadership. 1. Authenticity Is key According to Michael Brenner, former VP of Marketing and Content Strategy at SAP, in an article for Forbes, “thought leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” Rather than push out half-baked content that’s merely trying to give the impression that you’re an authority in your field, you need to actually acquire the necessary knowledge and provide B2B buyers with purposeful, practical advice. 2.

Do you know what pains your B2B buyers? 3. 4. You know the saying “out of sight, out of mind?” 5. The Reasons for a Collapsing Content Strategy in Malaysia. Whatever you are selling deserves proper recognition. Demand generation strategies specifically serve to make your products and services visible to people you want to have as customers.

Thus, you rely on effective content marketing strategy. In B2B lead generation, companies can never do without proper planning and distribution of content. People are more sophisticated now in searching for consumable information. On your part as a solutions provider, simply having a blog or a social media account just won’t cut it. What businesses need to do is to: 1). 2). 3). Clearly, marketers in the B2B industry can hardly resolve that last one and submitting to the adage of “Everybody makes mistakes” only intensifies the problem of poor web traffic and its disastrous offshoots.

To prevent your content marketing and lead generation from collapsing, it is important to NOT do any of these: Becoming business-centric Make content more interactive and engaging than ever! Refusing to optimize your site. A Comprehensive Guide for Content Marketing in Malaysia this 2016. There’s about 2 million content published over the web in just one day – what makes your content stand out?

If you think content marketing is as simple as hitting ‘publish’ then you’re doing it wrong. It’s long been proven that a quality blog outnumbers the website traffic provided by those that are poorly written. Even in this time, there are still B2B marketers that are still committing to their old ways. Wake up from that slumber, there’s more than just writing a 500-word article. According to Marketingprofs.com, Only 44% of B2B marketers say their organization is clear about what content marketing success or effectiveness looks like. So how do you craft content that your target audience will scroll back to and click on while browsing the search results? Make your content unconventional that it magnets the eyes. You might want to check out these articles on content marketing: Get some tips on our latest guides and blogs today!

B2B Lead Generation Malaysia: Three Hot Ways to Optimize your Marketing Automation Experience. For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity.

While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. This is where the selection of the rightlead generation medium comes in. And sometimes, the best methods for your business may be the most unexpected. The reason why businesses come and go is due to their inability to capture a good portion of the market. To succeed in that regard, they need to be able to promote their business well, attract customers, as well as deliver whatever products or services they are offering. Social media is, for a lack of a better term, a social activity. NEVER Forget these 7 Ground Rules for Creating Engaging Content. Is your Marketing Campaign OFF Targeted in Malaysia? Hit the bullseye! That’s the objective in playing Darts. A steady skills in throwing the small missiles to the dartboard is a sure win in the game but with reduced skills, reduced scores follow.

All marketing campaigns aim high to hit the mark and that’s no less than to acquire more customers. Customer acquisition is consequential to business growth and in order to fully back this up, only the best marketing tactics must be employed. However, big data does not guarantee big results at all times especially when it’s not at its best. Data plays the biggest role in your marketing workflow. Customer Profiling or formerly known as customer segmentation is a process of classifying your best target customers into groups which should be your basis of customizing the best business approach and offer to them. Data washing/scrubbing Data Segmentation A technique that lets you identify your customers by keeping a record of their demographical and psychological statistics. Related: Better Leads? Redefining Lead Generation With SEO Marketing - B2B Lead Generation Company Malaysia.

Having a hard time generating qualified sales leads? That is to be expected. With the world economy still feeling the after-effects of the financial meltdown in the United States and Europe (and there is no denying that everyone still feels it), finding prospects can be pretty difficult at this point. Still, that is no reason to just sulk around, mope about your fate, or perhaps do a dozen other unproductive things in your office. Rather, this should be an opportunity for new lead generation tactics.

That is where interest in search engine optimization (SEO) marketing take off. This form of marketing works by improving the standing a website, or group of websites, in internet search pages. Remember to research your market well. Once you have established your presence in the Internet, and search engine results appear to be favorable, then it is the time for you to engage in a more aggressive sales campaign. A “Do and Don’t” Guide for Start-Up Companies. The image of the connected young adult has somehow become a prevalent reminder that we are currently living in a world where bright ideas can flourish and bring immense wealth to the people that generate them.

We have passionate individuals starting small businesses in their basements, entertainers building their reputation through YouTube, and professionals wanting to start their own BPOs at a minimal yet sufficient budget. These people make up the allure of making it big for a small price. Right now, it seems that anyone can easily become an entrepreneur and we have social media to thank for it. The ease of marketing a business start-up comprises the primary reason why many individuals want to venture into the world of business. All it takes is just a Facebook status update and a Tweet, right? Well, there are B2B start-ups out there that get away with excellent lead generation results from social media. Do create a product that people want. Do create effective messaging. Email Marketing Campaign - B2B Lead Generation Company Malaysia.

Email has been around for over 30 years, but most marketers are still using it to generate b2b sales leads and business appointments. Why? Because it works! And here’s what we do to make it work even better for you: Integrate email campaign with other lead generation tools such as b2b telemarketing, online, and social media.Add links, videos, or social media buttons to make your campaign more interactive.Check emails for spam elements.Build and segment your email list for highly targeted lead generation and appointment setting.Provide advanced options to help you customize, organize, and optimize your email marketing campaigns. Get your message straight to your prospects’ inboxes by outsourcing your email campaign to professional email marketers at Callbox. Challenges in Targeting Malaysia and What To Do About It - B2B Lead Generation Company Malaysia.

Asia is one gigantic market for internet users and has huge potentials for running business to business lead generation campaigns. With Singapore’s strong, limitless internet connection, and the Philippine’s reputation as one of the fastest growing number of internet savvies in the continent, Malaysia now shares a part of pie. But how far has lead generation gone in the Malaysia market?

How do Malaysian businesses perceive or behave towards lead generation as part of their marketing strategies? Let’s probe. 1. Chinese, Indian, Eurasian and indigenous cultures comprise the Malaysian society. However, despite the notable growth of Malaysia’s economy, its people have kept a percentage of conservatism that depicts their stance on Lead Generation.

How do we address this? “Send me the information first and I will take a look at it”, is the usual answer that you will hear from a prospect during a lead generation call. 2. How do we overcome this? 3. How do we cope with the challenge? Is your Marketing Campaign OFF Targeted in Malaysia? 5 Successful Email Marketing Tips for Your Malaysian Campaign. Email marketing, obviously, is a process of marketing a product or a service via electronic mail. In the broadest sense, email marketing usually involves using email to send ads, request business, solicit sales and donations, etc. It is also used to update and encourage existing customers to purchase goods to the merchant as well to generate new clients with email marketing lead generation. When doing business in Malaysia, it is important to use a proven marketing tool to improve the chances of getting qualified sales leads and email marketing is one of them.

Email marketing has been around for a while already but unlike any other marketing tool it is still considered to be an effective in generating business leads. One of the purposes of email marketing is to build an immediate relationship with your subscribers and not to create a ton of senseless email lists. Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips. At one point or another, marketing teams resort to using techniques that are generally frowned upon by the online community. It will probably take a long time until the marketing realm is totally rid of these so-called “black hat” strategies, but Google is determined in its crusade against stopping it once and for all. One of these resolutions is the recent requirement of nofollow tags in links from other websites.

The modus operandi One of the traditional, overused tactics in SEO is to try and get as many backlinks from authority websites as possible. This activity also poses a dilemma for websites in their fear that Google may suspect them as a “link seller”. So when do you need to use a nofollow link? If your site supports paid links, you need to use nofollow in order to keep these links from giving credit to other sites. Nofollow is also helpful when embedding media (such as infographics) or widgets that you obtained from other sites. Callbox Dishes Out The Leads - B2B Lead Generation Company Malaysia.

Things To Do When Generating Sales Leads Through Social Media. Why Malaysian B2B Companies need Data Profiling - B2B Lead Generation Company Malaysia. B2B Marketing in Malaysia: 5 Points on Enhancing Thought Leadership. Giant Software Company Finds Callbox at the End of Quest for Sustainable Marketing Solution - B2B Lead Generation Company Malaysia.

How To Motivate Your Inside Sales Team In Three Ways. World-class Branding Consultancy Gets Marketing Boost with Callbox - B2B Lead Generation Company Malaysia. The Best Medium For Getting More Sales Leads. NEVER Forget these 7 Ground Rules for Creating Engaging Content. The Reasons for a Collapsing Content Strategy in Malaysia. Do you Have these Essentials in your Digital Marketing? - Business Leads Malaysia.

B2B Lead Generation Malaysia: Three Hot Ways to Optimize your Marketing Automation Experience. World-class Branding Consultancy Gets Marketing Boost with Callbox - B2B Lead Generation Company Malaysia. Callbox Integrates With Salesforce: A Better, More Efficient Client Experience in Malaysia - B2B Lead Generation Company Malaysia.

Why Sales Leads Prospects Doubt You - B2B Lead Generation Company Malaysia. Email Marketing Campaign - B2B Lead Generation Company Malaysia. Callbox Pipeline - B2B Lead Generation Company Malaysia. Online Marketing - B2B Lead Generation Company Malaysia.

Marketing Automation: Hot or Not? - B2B Lead Generation Company Malaysia. How To Motivate Your Inside Sales Team In Three Ways. Top 10 secrets of SEO - B2B Lead Generation Company Malaysia. The Reasons for a Collapsing Content Strategy in Malaysia. A Comprehensive Guide for Content Marketing in Malaysia this 2016. Singaporean Research and Consulting Company Strides into US Market with Callbox - B2B Lead Generation Company Malaysia. The Proven Ways to Generate Sales Leads for IT Services in Malaysia. Search Traffic Declining? You're Not Alone (and What to Do About It) - B2B Lead Generation Company Malaysia.

An All-Inclusive Catalog in Choosing your Social Media Weapon. B2B Content Marketing: Trends, Lessons, and Insights.