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NEVER Forget these 7 Ground Rules for Creating Engaging Content. With a target audience in mind, it can be very difficult to create enticing content that supplies your database with the best leads.

NEVER Forget these 7 Ground Rules for Creating Engaging Content

Here is an excerpt from Matthew Broomfield’s article from GristOnline.com showing the correct approaches to writing for the B2B crowd. What the user wants matters most Clients won’t usually read your text unless they want information. So when writing for them online, start with the same question every time: what does the user want to know? Learn more in Content Marketing: The 5 Things You Should Be Writing for Cloud Buyers. Search Traffic Declining? You're Not Alone (and What to Do About It) - B2B Lead Generation Company Malaysia. If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company.

Search Traffic Declining? You're Not Alone (and What to Do About It) - B2B Lead Generation Company Malaysia

According to research from BuzzFeed, “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Organic search visits have fallen significantly to A-list publishers like Time, Sports Illustrated, Us Weekly and Rolling Stone. It’s not quite clear why this is happening. BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.”

Do you Have these Essentials in your Digital Marketing? - Business Leads Malaysia. The worst mistake any sensible marketer with a vision for “higher ROI” would make is to use technologies without having a clear roadmap presenting a detailed illustration of the market landscape.

Do you Have these Essentials in your Digital Marketing? - Business Leads Malaysia

For most, it is clearly easier to say something like “I am going to swell my database of qualified leads through modern means” than to recognize potential risks and valuable conduits. From the perspective of a seasoned marketer, that kind of attitude leaves an organization in marketing limbo. Right now, it is technological competency that places brands in the crosshairs of interested buyers. For Andrew Moravick, “Best-in-Class CMOs” are able to drive successes because they frame their minds on key essentials. The Best Social Media Sites for Lead Generation in the APAC Region. Lead generation is about collecting information from potential clients that can be passed onto your sales team. It goes without saying that the more leads you have, especially quality ones, the more chances you have of converting them into sales.

Good thing leads are found everywhere – even in virtual space like social media. These days, we can’t overstate the impact of social media in lead generation. Here’s a quick fact-check: Of the 7.2 billion people on earth, 3 billion have Internet access; 2.1 billion are active on social media; and 1.7 billion use social networks from a mobile device.The average social media user maintains five accounts.Facebook has more users (1.5 billion) than the world’s most populous country – China – has people (1.36 billion).The average Facebook user spends 1 hour and 48 minutes a day on the social platform.Twitter has 310 million active users.90% of young adults (ages 18 to 29) use social media. 35% of those over age 65 do.

SOCIAL INFLUENCERS: The Powers-That-Be. B2B Marketing in Malaysia: 5 Points on Enhancing Thought Leadership. Want your brand to digitally dominate the Malaysian B2B arena?

B2B Marketing in Malaysia: 5 Points on Enhancing Thought Leadership

Call it a long shot, but it will be close to a possibility once you have established yourself as a thought leader and made important strides in terms of influencing buyer decisions. Crimson Marketing CEO Glen Gow has outlined five important points to building thought leadership. 1. The Reasons for a Collapsing Content Strategy in Malaysia. Whatever you are selling deserves proper recognition.

The Reasons for a Collapsing Content Strategy in Malaysia

Demand generation strategies specifically serve to make your products and services visible to people you want to have as customers. Thus, you rely on effective content marketing strategy. In B2B lead generation, companies can never do without proper planning and distribution of content. People are more sophisticated now in searching for consumable information. A Comprehensive Guide for Content Marketing in Malaysia this 2016. There’s about 2 million content published over the web in just one day – what makes your content stand out?

A Comprehensive Guide for Content Marketing in Malaysia this 2016

If you think content marketing is as simple as hitting ‘publish’ then you’re doing it wrong. It’s long been proven that a quality blog outnumbers the website traffic provided by those that are poorly written. B2B Lead Generation Malaysia: Three Hot Ways to Optimize your Marketing Automation Experience. In a study by Adestra, at least 26% of marketers say they are not familiar with marketing automation software, with 49% saying they are only “partly familiar” with them.

B2B Lead Generation Malaysia: Three Hot Ways to Optimize your Marketing Automation Experience

For forward-thinking marketers who have already set one up, not having an automated marketing platform passes off as utterly outrageous. Since we are living in the digital age, where everything has to be rapid if not instant, business processes need to be conducted at the same pace. The fast growth of one’s business depend on a lead generation and appointment setting program that secures a large supply of prospects to be nurtured until they result in a successful sales close within a short period of time, securing the business’ competitiveness. And with business technologies evolving, it is important to leverage new developments that let sellers get closer to their public, particularly through the use of multi-channel marketing and lead management.

Supply the needed competencies. Strut with the right stuff. NEVER Forget these 7 Ground Rules for Creating Engaging Content. Is your Marketing Campaign OFF Targeted in Malaysia? Hit the bullseye!

Is your Marketing Campaign OFF Targeted in Malaysia?

That’s the objective in playing Darts. A steady skills in throwing the small missiles to the dartboard is a sure win in the game but with reduced skills, reduced scores follow. Redefining Lead Generation With SEO Marketing - B2B Lead Generation Company Malaysia. Having a hard time generating qualified sales leads?

Redefining Lead Generation With SEO Marketing - B2B Lead Generation Company Malaysia

That is to be expected. With the world economy still feeling the after-effects of the financial meltdown in the United States and Europe (and there is no denying that everyone still feels it), finding prospects can be pretty difficult at this point. Still, that is no reason to just sulk around, mope about your fate, or perhaps do a dozen other unproductive things in your office. A “Do and Don’t” Guide for Start-Up Companies.

The image of the connected young adult has somehow become a prevalent reminder that we are currently living in a world where bright ideas can flourish and bring immense wealth to the people that generate them.

A “Do and Don’t” Guide for Start-Up Companies

We have passionate individuals starting small businesses in their basements, entertainers building their reputation through YouTube, and professionals wanting to start their own BPOs at a minimal yet sufficient budget. These people make up the allure of making it big for a small price. Right now, it seems that anyone can easily become an entrepreneur and we have social media to thank for it. The ease of marketing a business start-up comprises the primary reason why many individuals want to venture into the world of business. All it takes is just a Facebook status update and a Tweet, right? In a Fortune.com article by Erin Griffith, nine out of ten start-up companies fail in the their first few months. Do create a product that people want. Do create effective messaging.

Email Marketing Campaign - B2B Lead Generation Company Malaysia. Email has been around for over 30 years, but most marketers are still using it to generate b2b sales leads and business appointments. Why? Because it works! And here’s what we do to make it work even better for you: Integrate email campaign with other lead generation tools such as b2b telemarketing, online, and social media.Add links, videos, or social media buttons to make your campaign more interactive.Check emails for spam elements.Build and segment your email list for highly targeted lead generation and appointment setting.Provide advanced options to help you customize, organize, and optimize your email marketing campaigns.

Challenges in Targeting Malaysia and What To Do About It - B2B Lead Generation Company Malaysia. Asia is one gigantic market for internet users and has huge potentials for running business to business lead generation campaigns. With Singapore’s strong, limitless internet connection, and the Philippine’s reputation as one of the fastest growing number of internet savvies in the continent, Malaysia now shares a part of pie.

Is your Marketing Campaign OFF Targeted in Malaysia? 5 Successful Email Marketing Tips for Your Malaysian Campaign. Email marketing, obviously, is a process of marketing a product or a service via electronic mail. In the broadest sense, email marketing usually involves using email to send ads, request business, solicit sales and donations, etc.

Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips. At one point or another, marketing teams resort to using techniques that are generally frowned upon by the online community. It will probably take a long time until the marketing realm is totally rid of these so-called “black hat” strategies, but Google is determined in its crusade against stopping it once and for all.

One of these resolutions is the recent requirement of nofollow tags in links from other websites. The modus operandi One of the traditional, overused tactics in SEO is to try and get as many backlinks from authority websites as possible. This is because those websites regarded as having high PR can influence the “linkers” in terms of authority, thus boosting their chances of getting a high rank. Callbox Dishes Out The Leads - B2B Lead Generation Company Malaysia. The Client. Things To Do When Generating Sales Leads Through Social Media. The nice thing about social media marketing in the Southeast Asian region is its ability to open doors. Why Malaysian B2B Companies need Data Profiling - B2B Lead Generation Company Malaysia.

B2B Marketing in Malaysia: 5 Points on Enhancing Thought Leadership. Giant Software Company Finds Callbox at the End of Quest for Sustainable Marketing Solution - B2B Lead Generation Company Malaysia. The Client The Client is a well-known software manufacturer with 60 offices in 23 countries and a worldwide customer base of more than 100,000. Since its founding in 1987, it has developed, manufactured, and supported software products used by IT professionals for application management, database management, virtualization, cloud automation, and back-up and recovery solutions. In 2011, The Client was recognized as a leader in Gartner’s Magic Quadrant for Application Performance Monitoring. The Challenge The Client has an impressive line of software products and a proficient in-house team whose expertise is making sales presentations. The Client partnered with Callbox to set up an outbound telemarketing campaign with the following goals: To call potential customers from the Client’s database and invite prospects to sign-up for the Client’s seminars.To set and deliver B2B appointments with qualified sales leads to the Client for follow-up and close.

The Callbox Solution The Results. How To Motivate Your Inside Sales Team In Three Ways. World-class Branding Consultancy Gets Marketing Boost with Callbox - B2B Lead Generation Company Malaysia. The Client The Client is the world’s largest brand consultancy with a network of 33 offices in 27 countries. Over the past 40 years, it has created and managed branding campaigns for some of the world’s most recognized brands including BMW, P&G, and McDonalds.

The Best Medium For Getting More Sales Leads. For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. NEVER Forget these 7 Ground Rules for Creating Engaging Content. The Reasons for a Collapsing Content Strategy in Malaysia. Do you Have these Essentials in your Digital Marketing? - Business Leads Malaysia. B2B Lead Generation Malaysia: Three Hot Ways to Optimize your Marketing Automation Experience. World-class Branding Consultancy Gets Marketing Boost with Callbox - B2B Lead Generation Company Malaysia. Callbox Integrates With Salesforce: A Better, More Efficient Client Experience in Malaysia - B2B Lead Generation Company Malaysia. Years of innovation and hard work have been put in to give Callbox clients the best solutions for their business, as well as to enable managers and sales professionals to streamline business development.

Why Sales Leads Prospects Doubt You - B2B Lead Generation Company Malaysia. It can be pretty hard to do business, especially with business prospects that doubt your offer. But all that is just a normal day in the office. The way you deal with them is what makes all the difference. To be successful in generating sales leads out of these types of prospects, you need to understand why they doubt you in the first place.

Email Marketing Campaign - B2B Lead Generation Company Malaysia. Callbox Pipeline - B2B Lead Generation Company Malaysia. Manage leads. Monitor campaigns. Online Marketing - B2B Lead Generation Company Malaysia.

Marketing Automation: Hot or Not? - B2B Lead Generation Company Malaysia. How To Motivate Your Inside Sales Team In Three Ways. Top 10 secrets of SEO - B2B Lead Generation Company Malaysia. The Reasons for a Collapsing Content Strategy in Malaysia. A Comprehensive Guide for Content Marketing in Malaysia this 2016. Singaporean Research and Consulting Company Strides into US Market with Callbox - B2B Lead Generation Company Malaysia. The Proven Ways to Generate Sales Leads for IT Services in Malaysia.

Search Traffic Declining? You're Not Alone (and What to Do About It) - B2B Lead Generation Company Malaysia. An All-Inclusive Catalog in Choosing your Social Media Weapon. B2B Content Marketing: Trends, Lessons, and Insights.