Facebook

Comment créer une audience similaire ? Facebook. Marketing Solutions. How to Analyze Facebook Insights to Improve Your Content Strategy [With Video!] Your Facebook business page is a haven for well-crafted status updates, photos, and links -- it's the ultimate content-sharing platform.

But in order to understand which content you post is actually benefiting your business, you need to take the time to analyze your Facebook Insights (Facebook's proprietary business page analytics tool) to capitalize on what works and wave au revoir to what doesn't. Trouble is, if you’ve ever exported data from Facebook Insights, you understand the overwhelming nature of what you receive.

With multiple sheets and columns of never-ending data points, it can be hard to know what you're looking at, let alone what the data means! Many of the data points are repetitive and/or provide no way to improve your marketing. This post will delve into exactly what you need to extract and analyze in order to learn how to improve your Facebook content strategy. Let's get started! 1) Export With the Right Settings First, we need to export the data. 2B) The Meaty Data.

Free Workshop: Four Steps to Achieving Business Success with Facebook. ExactTarget. 8 Benefits to Facebook 'Likes' Last week, I addressed strategies for increasing numbers of Facebook Likes, in “15 Ways to Get Liked on Facebook.”

This week, I discuss 8 reasons why getting Likes can benefit your business, and I cite research that attempts to assign a value to each “Like.” 8 Reasons to Encourage Likes Expression of Affinity. A Like is an expression of casual affinity. It indicates the visitor has an interest in your business and wants to hear from you. A news feed item appears each time content is Liked. How Much Is a Like Worth? Tech blog Gigaom reported on a survey performed by social media management company Syncapse, who asked 4,000 Fans of 20 top brands why they were Fans and then analyzed their purchase activity. Syncapse also found that: Eventbrite, the event marketing company, published research findings that indicated Facebook was its top referral site for traffic, surpassing even Google. The question is, do smaller ecommerce merchants experience similar results? Summary.

Fans Are Not What Facebook Says They Are. I’m watching a segment 60 Minutes recently did on Taylor Swift , including how she connects with her fans. At one point, they show Taylor performing, when she literally stops singing and her jaw drops as she stares out at the audience. She cannot believe how loud her fans are cheering! It shows Taylor overcome with a sense of wonderment and amazement at how much her fans love her. While this is happening, Taylor’s staff (sometimes including her mom) are scanning the audience looking for ‘special’ fans. Fans that are the most excited, that have the most colorful signs, maybe that are cheering by themselves. After the concert, these 20 or so fans will get to hang out with Taylor and her band, they can chat with the rock star, get her autograph, maybe even play video games with her.

I’m currently writing my first book , . The quick and dirty answer is that rock stars have fans and companies have customers because . Most rock stars don’t just appreciate their fans, they actually love them.