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Power Users Drive the Vast Majority of Twitter Usage [STATS] Power Users Drive the Vast Majority of Twitter Usage [STATS] Marketing research firm Nielsen has some stats on the habits of UK social networking users, and it once again shows that social networks, for the most part, adhere to the Pareto principle (also known as the 80/20 rule). Originally applying to land ownership, the Pareto principle now states that for many events, roughly 80% of the effects come from 20% of the causes. On Twitter, it gets a bit more extreme. Nielsen divides Twitter users into heavy users (the ones that spend over 60 minutes on the service every month), medium users (between 5-60 minutes spent on Twitter monthly) and light users (less than 5 minutes spent on Twitter every month).