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State of the Media: The Cross-Platform Report.

Location-based - Foursquare, etc

Entrepreneurial. CHANGE Multiplier. List of social networking websites. D. Defense. Forrester: If You Think Social Media Marketing is Worthless, You're Doing it Wrong. Has your company spent seemingly countless hours tweeting on Twitter, networking on Facebook and writing the company blog?

Forrester: If You Think Social Media Marketing is Worthless, You're Doing it Wrong

EDU. Twitter. Facebook. Top 10 Video Sharing Sites Judged by Mashable Readers. Ryan Stephens Marketing » Top 10 Gen Y Blogs: December 2009. Thanks to everyone who continues to make this list possible every other month.

Ryan Stephens Marketing » Top 10 Gen Y Blogs: December 2009

There were a ton of you that submitted ballots this time around, and I’m confident everyone will find someone new to add to their readers.It could stop there if you want, but I urge you to get to know one another (and introduce yourself to me if we haven’t met), collaborate on projects, explore commonalities, challenge one another, and make some new friends.After you digest the list I’d love for you to stop by the comments section and have a dialogue with me (and others) on blogs you’d like us to consider for future lists (and why), some of the blogs you’re glad to see make this list, who surprised you, what you think of the newcomers to the list, etc.

(You can also speculate and offer suggestions on what you think the new format will be in 2010.)Feel free to grab the Gen Y Top Blog Badge from Flickr and add it to your blog (with or without a link back to here. Oh, and Um, Yeah, there’s some good stuff month… 10 Small Ways to Make the World a Better Place - Stepcase Lifeha. What Do Seniors Do Online? Visit Facebook and YouTube, of Course. We've known for a while that Facebook users are getting a lot older, but now new data released by Nielsen reveals that the number of seniors (65 and older) using the Web has increased by 6 million in the last five years.

What Do Seniors Do Online? Visit Facebook and YouTube, of Course

Not only that, but nearly half of online seniors visited Facebook or YouTube last month, making them their third and fourth most visited online destinations. The research confirmed a trend that we've seen in recent years: That more seniors are becoming active on the Web. In November of 2004, there were 11.3 million active seniors online. In November 2009, that number jumped by 55 percent to 17.5 million. Social Business Design: Web 2.0 NYC. A collection of ten inspiring ideas. Thought I’d share some of the ideas that’s been inspiring me the last couple of days.

A collection of ten inspiring ideas

Advertising Age: Original Video: 18982295001. 25 Mind Blowing Social Media Infographics. Posted by Michael Duvall in Social Media on Jan 7th, 2010 | 93 responses Inforgraphics, “extensively [used] as tools by computer scientists, mathematicians, and statisticians” , have exploded onto the internet in the last few years. What’s so great about these aesthetic pieces of ‘data reinforced gems’, is their ability to paint a larger picture of what it is the creator is trying to express. Social Is the Top Priority for Marketers in 2010 [STATS] Money spent on social media-related advertising is already expected to grow significantly this year, and now we also know that the medium is considered the top priority in the digital space according to a survey of senior marketers.

Social Is the Top Priority for Marketers in 2010 [STATS]

The research, published today in eMarketer, shows that 45.4% of respondents considered social a ‘top priority’ while another 42.2% deemed it ‘important’. That narrowly beat out digital infrastructure for the top spot, with other marketing tactics like search, mobile, and blogger outreach trailing significantly. Here are the full results: Elsewhere, eMarketer reports on the metrics that marketers care most about, and the results support the notion that the page view is declining in relevance. World Map of Social Networks.

December 2013: a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa traffic data (caveat: it’s hard to understand the impact of Google+ because it is part of Google domain traffic).

World Map of Social Networks

A few differences since last June but a lot since June 2009. Zuck’s baby is the dominant social network in in 127 out of 137 countries analyzed: in the latest months Facebook lost Kyrgyzstan, but stole Syria from Maktoob. Facebook has now 1,189 billion monthly active users, but it is growing less rapidly than before (it has added just 34 million active users in 6 months). 351 million users in Asia, 276 million in Europe, 199 million in US & Canada, 362 million in remaining countries (according to Q3 2013 Earnings)

The New Agency Superstar: The Digital Technologist. AdWeek‘s recent Digital Special Report showcased a relatively new role being created and filled by several traditional ad agencies, to the end of capitalizing on technology to fuel great ideas.

The New Agency Superstar: The Digital Technologist

The Digital Technologist leads an agency’s multidisciplinary team in creating compelling digital experiences for its clients. This critical interdisciplinary position may be led by someone with a programming, strategy and/or production background, making them well versed in both strategy and execution, and ultimately knowledgeable in how to lead and inspire a multi-disciplinary team to deliver against an executable, actionable idea. The report illustrates how agencies are staffing and utilizing this role by identifying four senior agency talents who are redefining creativity in the age of digital.

Among these four is Scott Prindle, Executive Creative Technology Director at Crispin Porter + Bogusky. Led by Facebook, Twitter, Global Time Spent on Social Media Site. According to The Nielsen Company, global* consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites.

Led by Facebook, Twitter, Global Time Spent on Social Media Site

In addition, the overall traffic to social networking sites has grown over the last three years. Globally, social networks and blogs are the most popular online category when ranked by average time spent in December, followed by online games and instant messaging. With 206.9 million unique visitors, Facebook was the No. 1 global social networking destination in December 2009 and 67% of global social media users visited the site during the month. Time on site for Facebook has also been on the rise, with global users spending nearly six hours per month on the site. U.S. Australia Leads in Average Time Spent per Person on Social Media Sites in December. Social Fans More Likely to Buy. Social media marketers looking for an indication that their efforts are helping the bottom line will be encouraged by findings from Chadwick Martin Bailey and iModerate that social friends and followers feel more inclined to purchase from the brands they are fans of.

Social Fans More Likely to Buy

More than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same. The power of earned media gives a further boost to brands: 60% of respondents claimed their Facebook fandom increased the chance they would recommend a brand to a friend. Among Twitter followers, that proportion rose to nearly eight in 10. The researchers also explored why social media users become brand fans. The top reason to friend a brand on Facebook was to receive discounts, followed by simply being a customer of the company and a desire to show others that they support the brand. Keep up on the latest digital trends.