B.L. Ochman is a Managing Director of Proof Digital Media; publisher of What's Next Blog , and co-founder of pet site Pawfun.com . Follower her on Twitter at @whatsnext . Companies large and small are rushing to understand and get involved in social media. But most of the agencies and consultants who are being paid to establish social media campaigns for corporations are afraid to tell their clients three things they don’t want to hear.
Brian Solis is a principal at new media agency FutureWorks . You can connect with him on Twitter or Facebook . An overnight success ten years in the making, social media is as transformative as it is evolutionary. At last, 2010 is expected to be the year that social media goes mainstream for business.
Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com . Over the past few months, we’ve talked about whether you should have a social media policy and what should be included in that policy . It only seems logical to discuss the next step in the process, which is what to consider when implementing a social media strategy in your workplace. Just having a policy isn’t good enough — you need a plan to put it in place.
Yesterday , we went over the need to create an activities timeline that basically plots every relevant action your company takes across all media. Press releases, product launches, blog posts, white papers, ad campaigns, Twitter engagement, etc. Today, we are going to look at creating outcome timelines. Same basic process, but actually easier based on what you choose to measure. Here.
Read The NOW Revolution, the best-selling book on social business from Jay Baer and Amber Naslund. Every customer is a reporter. Every employee is in marketing. And speed matter like never before.
It’s a debate that’s more common than you might think. Strategy or Tactics first when it comes to social media? Many companies approach their participation on the social web tentatively, picking a popular tool like Twitter, Facebook or for the more adventuresome, a blog. The exercise of setting up and populating a profile, friending others and seeing what happens is akin to the proverbial “throw spaghetti against wall to see if it sticks” school of marketing. There’s a time and place for tactics, for strategy and for experimentation. I think it’s perfectly reasonable for a company to test certain channels without a broad corporate wide commitment to being more social.