5 Reasons Why You Should Include Customers When Pivoting Your Brand. Exploring new options for your business?
Don't forget to consult your existing customers, or risk paying the price. October 20, 2011 'Pivot' is a word I've heard a lot in the past few months, especially as more and more companies make the decision to change the focus of their business. The idea is to keep one foot firmly planted in your core business while using the other to explore a different direction. The move generally results in the company making a slight course correction, and growing as a result. The danger arises when you decide to pivot your business without conducting any kind of research or consultation with your existing customers. Now, I'm not privy to any information regarding the research Netflix did before attempting to mess with a brand that customers loved.
That's exactly what I want to help you avoid. Here are some ways you can do that. Send out a survey Here's the thing with surveys, you have to review the results with some skepticism. Use your Facebook page. The Direct Marketing Voice » Tips on Sending an Effective Apology Email. Uh-oh.
You sent the email. And then you noticed the mistake. Oops! Now what?! Mistake emails happen to all digital marketers. Not long ago, I sent an email to a freshly uploaded list and noticed several replies come in within minutes after the email was deployed. There’s no undo when it comes to email marketing. Soon after discovering what had happened, the recipients of the blundered email received a follow-up with an apology explaining that the mistake was due to our (my) human error.
What you do after a mistake is made is what matters. Here are some tips on sending an effective apology email: Send the apology as soon as possible after you discover the mistake.Indicate it’s an apology/correction in the subject line.You may only need to add a paragraph at the beginning of your original email content; more serious mistakes may call for a dedicated apology.Be sincere and true to your brand.
Have you found yourself needing to apologize for an email mistake? Round up: Latest Developments in Marketing Tech. Marketing isn’t what it used to be.
Today we’ve got billboards that can ascertain our ages and genders, movie trailers that can change in real time depending on who the viewer is, and mobile apps that can detect what commercial is airing on TV and send viewers related coupons on their phones. And that’s just a start. There’s no doubt technology is ushering in some fascinating new ways of connecting brands with consumers. In fact, to say technology is rapidly evolving doesn’t even fit anymore. Disruptive is an adjective more likely to be used today because, honestly, tech exponentially builds on itself, resulting in a veritable sandstorm of innovation.
“There’s definitely a renaissance of marketing technology,” says Andrew Frank, research vice president in Gartner’s media industry group. Here is our roundup of 10 of the latest developments in technology that can impact your marketing. 1. The award-winning box is now on world tour doling out brand recognition as it goes. How you're secretly driving away your followers. What would your Twitter feed look like if you were fined $1 every time you said something irrelevant?
In his 2004 memoir, “The Know-It-All,” A.J. Jacobs decides to read the Encyclopedia Britannica — and quickly finds himself so brimming with information that he starts peppering all his conversations with little known factoids. Desperate for a respite from his prattling, his wife begins to fine him $1 every time he tells her something she doesn’t need to know. Not surprisingly, he learns to control himself a little better — at least around her. Of course, no one’s actually going to fine you for an off-topic status update — but too many tangents can have a cost. Relevance is essential to any successful social media campaign. But what about authenticity? Too often we use authenticity as a cover for talking about whatever we’re excited by at the moment — whether that’s what we had for dinner or the retirement of an important board member. Now think about the people who already follow you.