The 5 Deadly Sins of Email Marketing. There are a lot of things that can go wrong with email marketing -- broken links, typos, unoptimized images -- the list goes on. If we step away from this detail-oriented mindset, however, we can understand and fix some of the bigger issues that are likely holding our email marketing campaigns back. That's why David Meerman Scott has identified five deadly sins of email marketing. Read carefully, and make sure you avoid these awful email marketing mistakes! 1. There is nothing more painful than seeing “Dear <First Name>” as the greeting in your email instead of your real name. 2. “There is no rule that says that when you do email marketing, you have to be deathly boring,” says David. 3. There are too many organizations that only send emails about themselves and about their products or services.
Interestingly enough, this is true for other aspects of marketing—presentations, blogging, press releases, social media updates, etc. 4. So many emails are all about selling. 5. The Right Way to Grow Your Email Subscriber Base. Last Minute Holiday Tips May Help You Stand Out. Want to write email that sells? Here’s how. Email is the new cold call. The quicker organizations accept that, the higher their revenues will climb. Email marketing garners higher ROI than any other direct selling method, according to research by the Direct Marketing Association ($45 return for every dollar spent).
But high response rates aren’t a given. They’re the result of targeting the right prospects, writing copy that sells, and — most importantly — choosing subject lines that compel prospects to open the message. Almost 75% of prospects open email messages within the first 24 hours (if they open them at all). An annual study published by MailerMailer, which analyzed over 3 million emails, also revealed: A recent MarketingSherpa survey found that 64% of key decision makers now view most of their emails via BlackBerrys (or other mobile devices). Sales organizations that want to maximize the effectiveness of their emails can respond to that by: Join over 929,000: privacy policy.
How to Email Like a Pro. Email often straddles a fine line between help and hindrance. It’s an invaluable tool, no doubt about it, but sometimes it can be a stubborn, unwieldy, and intrusive monster—maybe even a security threat. So who’s in charge around here—you or your inbox? With the right tools, services, and knowledge you can tame the unruly email beast. It’s time to evolve from email user to email power user, and we’ve got just the six tips you need. Start by learning how to add a snooze button to your inbox, then wrangle Gmail to make it smarter and more cooperative.
Set Your Email to ‘Snooze’ So It Comes Back Later Here’s how to make messages bubble back to the top of your inbox—on your schedule. A crowded inbox can be a productivity killer, if for no other reason than that important messages can get pushed out of sight by newer ones. Outlook and Gmail users should check out Baydin’s Boomerang, which lets you reschedule email with just a few clicks. Both Followup.cc and NudgeMail are free.