21 Ridiculously Impressive HTML5 Canvas Experiments. The Personality Layer. Apple’s Jonathan Ive: great design is about focus, simplicity, emotion. It's every designer's dream--and that of every innovation reporter, CEO, and Mac fan alike: a lengthy conversation with Apple's senior vice president of industrial design Jonathan Ive, who rarely grants interviews. The dream came true for the London Evening Standard's Science and Technology editor Mark Prigg, who published a long, exclusive Q&A with the knighted Apple exec, "The iMan Cometh," on March 12. One of the most striking elements of the interview, in my opinion, is how it humanizes Sir Ive. He's on such a pedestal as a design guru, it's easy to forget that he is a regular person, and of course a user of technology and admirer of great design, too.
This is important, given that he makes it clear that Apple's success relies on creating products with the user in mind, and which spark very emotional connections between people and their iPhones, Macs, and iPads. When discussing Apple's design strategy, Ive comes off as the opposite of aloof and arrogant. Simple is best. Image: Apple. Checkdeck-design. Collection of CSS Creations.
Not Just Pretty: Building Emotion Into Your Websites. Advertisement Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web. Actually, they did not use to play any role at all; rather, they were drowned by a flood of rational functionality and efficiency. We were so busy trying to adapt to the World Wide Web as a new medium that we lost sight of its full potential. Instead of using the Internet on our terms, we adapted to its technical and, at first, impersonal nature. In his book Emotional Design, Norman describes why “attractive things work better.” User experience designer Aarron Walter contributed another great book to this new era of design: Designing for Emotion. Norman and Walter have recognized that emotions are key to the full potential of contemporary Web design.
(Image credits: perpetualplum. and geishaboy500) Foundation Of Good Design Internal Design Goals Prospective Users Know who you are designing for. Context of Use.