Online Organization. Shaping Your Online Presence. Building a Web Presence on the Cheap. Startup businesses are caught in the ultimate catch-22: By definition, they're strapped for cash, but in order to grow, they need to market their product or service.
Entrepreneurs savvy enough to figure out how to market both cheaply and effectively have the best chance of surviving—and thriving—past the startup phase. Kim T. Gordon is president of the National Marketing Federation, a coaching business that advises small-business owners on growth and marketing issues. Her book Maximum Marketing, Minimum Dollars offers suggestions on how to grow a small business with the aid of effective marketing. Are You Engaged in Social Media Marketing and Online Self Promotion?
Social Media Resources.