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Membership has its meaning « BuzzMachine
In newspapers’ game of revenue roulette, there’s a lot of talk lately about their trying to create membership plans. The New York Times and the Guardian, to name two, reportedly have visions of tote bags, mugs, and events in their heads. And I think that’s a fine idea. No salvation.
Travaux d'été pour votre communauté
“Vous restez avec nous ? ” C’est ce que m’a demandé, l’autre jour, le barista d’un Starbucks en me tendant mon café pour savoir si j’allais le boire sur place ou dehors. En y réfléchissant un peu et en extrapolant cette phrase à nos communautés, je me suis dit que 1) c’était une façon élégante et très intelligente d’impliquer nos membres, et que 2) le mot “nous” est un mot que nous utilisons peu. Alors que le “tu” ou le “vous” sont très présents sur nos communautés, nous sommes plus avares du “nous”. Or, “nous”, c’est vous (mes membres) et moi - autrement dit : nous tous - la communauté. Et vous, combien de fois dites-vous «nous» par jour quand vous parlez avec les membres de votre communauté ?The State of Community Management Report: Best Practices from Pr
Best Practices from Community Practitioners Community management is emerging as a critical discipline for managing social initiatives. The State of Community Management is our groundbreaking work in aggregating the best practices and lessons learned from our members, who have been leading the practice of community management in a variety of contexts – with B2B, B2C, marketing, support, and employee communities. Our members work in over 35 companies ranging in size from SAP , PerkinElmer , Ernst & Young , Allstate , & EMC to smaller ones like TripAdvisor , SolarWinds , Immaculate Baking , and GHY – provide a rich range of experience and perspectives to share and we are grateful to them for their participation, questions, suggestions, and experiences. You’ll hear their collective voice in The State of Community Management and it represents over 180+ years of community management experience and comprises everything we learned over the course of 2009.
There has been a lot of buzz lately about how many empty or failed online communities litter the web. As with any hype-cycle, people run out to get or make the latest thing - in this case a social network or community - and often don't think through what having one will be like. It's kind of like getting a puppy - exciting at first, but hard work thereafter! So, the question at hand is how to keep your community alive and thriving. Or, on the flip side, here are the top 10 ways to (inadvertently) to kill an online community: 1) Launch your community without a beta group.
Building online communities for business: How to kill an online
Blog » Blog Archive » Your online community should work offline
It can be tempting to think of online communities as just that, communities that exist only online. The truth is that nothing could be further from the truth. The best online communities are those that operate as actual communities, with social dynamics and social rules. The online community should work offline too. In fact some of the best online communities are those that integrate offline events and activities or seamlessly bring together the online and offline experiences.
J'ai sincèrement un peu de mal avec cette tendance actuelle à vouloir créer des postes de Community Manager pour animer des réseaux internes. Cela peut sembler une bonne idée au départ. A mon avis, c'est contre-productif. Certains font le parallèle avec la fonction de Webmaster d'il y a un peu moins d'une dizaine d'années. Quand chaque direction voulait son Intranet - au lieu qu'on leur accorde leur espace au sein de l'Intranet, voulait son propre webmaster qui était une personne dont la valeur ajoutée au final était relativement faible.
Un community manager pour l'interne ? - JBlog Pro, by JB Plantin