The Ultimate Gamification and Game Design Toolkit. Companies Adopt Gaming Techniques to Motivate Employees. Are You Building The Right Product? Editor’s note: Guest contributor Eric Ries is a consultant and the author of The Lean Startup, which he will be launching at Disrupt SF on Tuesday.
Follow him @ericries. I was recently asked to spend some time with an early stage startup that has a revolutionary new product. I asked them if they thought they were making their product better.