JayRHenley : 12 Free #Social Media #Hacks ... Content Marketing Strategy: 12 Ways to Hack Social Media. It’s no secret that social media is a great and leading traffic source for many businesses but not everyone is getting it right. This is the reason why Gary Vaynerchuk, in his talks, constantly makes a case about using social media as a native story telling platform and not the distribution channel.
While I agree with his argument, I also believe that businesses are not doing the distribution part right and there are hacks with which you can use social media as a native distribution channel instead of a native story telling platform because let’s be honest, not every company has or can figure out the story they want to tell. Using these hacks we can take full advantage of the intricacies associated with each social network so that we maximize our content marketing efforts so that on each network our message has the possibility to: Get more attention.Receive more click-throughs, likes, retweets and shares.Maximize reachCreate a competitive advantage over competitors.
Facebook Hacks 1. 2. 3. If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic) If a tree falls in a forest and no one is around to hear it, does it make a sound? The same could be said about a content-marketing strategy, when it comes to optimizing the elements of a company's blog or other website copy for sharing.
If you publish content without a plan for its distribution, it certainly won’t get noticed. Then all the time and effort put into the work are lost. That's unless, of course, you want your blog to remain a private journal. The performance of that content online can be affected by little changes in the call to action, optimizing the web copy for search, adjusting the post's timing, using images and even where social-media buttons are placed. The infographic below explains some basic points to consider for your blog and content-marketing plan. Click to Enlarge+ JayRHenley : 6 #Content #Marketing Takeaways ... 6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing. How To Write Persuasive Research-Backed Content.
JayRHenley : 25 of the Best #Newsletters ... 25 of the Best Newsletters and Tools to Discover Shareable Content. 35 Flares Filament.io 35 Flares × We tend to read a lot of content at Buffer. And I mean a lot. Inside the Buffer product, we aim to solve the problem of “what should I share next?” By providing the content suggestions for you—25 of them, each and every day, hand-picked by Courtney and our suggestions team.
We share 25 stories per day. We read even more that don’t make the cut. Where do we turn to find so much shareable content? I’ll be happy to let you in on our not-so-secret sources—some of our favorite newsletters, tools, and apps for finding and sharing our favorite stories. 1. First off, let’s start with one of the places where our suggestions end up: our new iOS app, Daily by Buffer. 2. SmartBrief boasts more than 225 unique newsletters, broken down into 40+ topics. 3. LinkedIn has expanded rapidly as a content platform, encouraging its influencers and members to share and publish content directly on the network. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 22. 23.
Why content marketing is key for all businesses. Why should companies bother with content marketing and what are the benefits? 27 million pieces of content are shared each day (Aol & Nielsen).Companies with an active blog report 97% more leads (Content+).90% of consumers find custom content useful (Custom Content Council).78% of consumers believe companies who create specialised content are interested in building good relationships with them (TMG Custom Media). These are some really compelling reasons why everyone should be thinking about their content marketing strategy but how should you go about it? Jonathan Henley, a Senior Marketing Consultant, spoke to us at a recent On The Edge Digital event in London about Why you should tailor your content and how, Understanding your audience and How to make your content work even harder for you.
Click here to watch Jonathan’s interview to get his advice for everyone looking to improve their content marketing. JayRHenley : How to Create People-Powered ... How to Create People-Powered Content That Works for Your Brand. Watch and Download Live Video Streaming News Online Interview with Jonathan Henley, Marketing Consultant | Live Video Streaming News Online | today news | latest news | live news | vice news | Streaming News | breaking news | video news | war news | sport. Interview with frank kern and john reese - tony robbins blog, 9 trackbacks. excellent tips for effective e-mail marketing | easy marketing with email ideas that are proven what is the best diet pill; students.
Hardtofindseminars.com - marketing seminars | free, "world's #1 free marketing interview site" i've spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and. Free marketing interviews |business marketing seminars, Coaching business: how to buy a business: internet consulting: jack canfield interview: licensing 101: dr. john demartini interview: wally amos free interview. The duct tape marketing podcast, For this week’s episode of the duct tape marketing podcast i had a visit with simon sinek, author of start with why and the more recent leaders eat last..
Search engine journal - marketing news, interviews and how, News on search marketing, blogs, and web 2.0 from editor loren baker and other contributors.. JayRHenley : How To Create Customer #Personas ... How To Create Customer Personas With Actual, Real Life Data. 314inShareinShare When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development. If you answered “it’s been awhile” or “never,” you need to keep reading. According to a recent study by the Edelman Group, brands are failing to understand some of the fundamental motivations and concerns their customers have.
Brandshare, Edelman’s consumer marketing study, surveyed 11,000 people across 8 different countries who have taken part in at least one brand engaging activity (like following a brand on Facebook) in the previous year. The study found that 51% of respondents feel brands are underperforming when it comes to asking about their needs. Image source image source. 9 Content Curation Ideas for Bulking Up Your Editorial Calendar. How Social Listening Fuels Better Content - SEW. Social media has grown drastically in the past decade. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available through social listening can drastically help improve your marketing efforts. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to your product, service or industry.
Companies engaging in social media often leverage tools such as Sysomos, Radian 6, Hootsuite and others to "listen" and utilize this data to help inform their social strategy. But social listening can actually do much more than inform your social strategy. It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. Summary.
Great Tips for Making Content Marketing Work (VIDEO) Why should brands bother with content marketing? Check out these numbers (though we realize probably most of you are already convinced, but just in case you need to show someone else...) 27 million pieces of content are shared each day (Aol & Nielsen).Companies with an active blog report 97% more leads (Content+).90% of consumers find custom content useful (Custom Content Council).78% of consumers believe companies who create specialized content are interested in building good relationships with them (TMG Custom Media). Ready for some more numbers and great marketing content how-to advice? At the recent On The Edge Digital event in London we interviewed marketing consultant Jonathan Henley to find out: Why and how to tailor contentUnderstanding an audienceHow to make your content work harder Check out the interview and let us know what you think!
See more in: Social Media, Online Marketing, Video, Events. You Have a Great Strategy But No Content Creators to Execute It. This month we kicked off our Content Standard case study project, introducing you to an ongoing series where we discuss everything we learned during the relaunch of our media property. Today, we will talk about content creators, why you need them, and how to build relationships with them. Strategy is only one piece of the content marketing equation. Another major aspect is creative execution. Without the right storytellers, the Content Standard wouldn’t provide any value to our audience. We had spent months developing new media property with the mission of spreading thought leadership and sparking meaningful conversations within our community. Our design efforts had paid off. Now we had this huge site to manage and fill with great content. Where Do You Find Good Storytellers? Whenever I’m talking with a brand marketer, I always ask how he or she finds freelance writers.
At the same time, we knew we also needed a healthy amount of internal contributors writing for the Content Standard. 1. Four reasons why marketers need to think like journalists. When we suggest that marketers should think like journalists, we don't mean you should start hacking phone calls and selling kidneys to get the next big scoop. Trust me, having worked as a journalist in some capacity for more than six years, I can tell you that not all journalists are like that (and besides, I no longer have the technology for that line of work.
Or any kidneys, for that matter). What we mean is that marketers should adopt the same practices that great magazine journalists do in order to produce engaging and sharable content. This involves preparing your content well in advance, building relationships with your audience and telling valuable stories that people want to read. Think of your customers as subscribers. In order for your brand to have the same impact online, here are four reasons why you should start thinking like a journalist when it comes to your content marketing. Journalists know their audiences Knowing your audience is certainly not new advice for marketers. How to Make Content Creation a Benefit for Your Team—Not a Burden. How to Extend The Shelf Life Of Large Volumes Of Branded Content 07/25/2014. Over the last few years, brands and businesses in all vertical markets have had their eyes opened to developing their content marketing strategies.
Every brand marketer has a story to tell, and through quality content, they can tell those stories in a deeper and more engaging way than in traditional display advertising. Through content, brands can reach consumers where those consumers want to be and want to recognize themselves: in stories that are relevant to the right consumer at the right moment. Brands are empowered to create and accumulate huge volumes of content and haphazardly distribute it through their social and traditional Web channels.
That’s great: they’re developing the content they need. Brand storytelling is an art and a discipline, and it requires strategies for targeting consumers at all points in the path to conversion. Repurposing and recycling content is important to increase its mileage, but it’s also not new. Go beyond personalizing content: Target it. Jonathan Henley: Shape-shift your Content. Jonathan Henley: Shape-shift your Content. 6 ways to use Tumblr for content marketing. Great Tips for Making Content Marketing Work (VIDEO) JayRHenley : 35 Tools to Enhance Your Content ...
35 Tools to Enhance Your Content Marketing Efforts. Navneet Kaushal | July 21, 2014 | 0 Comments | inShare8 Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories. Content does matter. It might be a cliché, but it will never steer you wrong when we are talking about your business.
Here is a comprehensive list of tools you can use to get started and boost your brand's content marketing efforts. Content Ideas: Visual.ly: Want some creative visual inspiration for your new blog post? Content Organization: Evernote: Evernote does not allow you to forget anything. Content Creation and Design: Storify: Read stories posted by the best storytellers - journalists, bloggers, and editors. Content Promotion and Distribution: Outbrain: Outbrain claims to be the world's largest and most trusted content delivery platform by bringing great pieces of content to audience from all over the world.BuzzStream: Looking for a platform to promote your content? 17 Copywriting Do's and Don'ts: How To Write Persuasive Content. Featured in: Marketing You studied several copywriting books. ... You studied several copywriting books. And read blog post after blog post about writing. But writing your own web copy? It’s a struggle.
You know the grammar is fine. But the copy sounds bland. You read, and re-read your copy. Today I’ve assembled 17 examples of yucky copy. Enjoy Statistics Views Total Views Views on SlideShare Embed Views Actions Likes Downloads 29 Embeds 1,297 More... Usage Rights © All Rights Reserved. Content Strategy Simplified: The G.O.S.T. Model. Popular Today in Business: All Popular Articles A few weeks ago, I likened the process of creating a content strategy to planning for a rim-to-rim rafting expedition at The Grand Canyon. A solid analogy, to be sure, but deeper reflection led to the realization that it’s actually more like climbing to a specific peak on a mountain: one ambitious, overarching goal sitting atop a solid foundation of objectives, strategies and tactics.
When you set a lofty goal like climbing to the top of a mountain (or, say, increasing your lead-nurturing list by 100%) it’s daunting to think about how to track and manage your daily activities in a way that guarantees you’re actually moving the needle toward the goal. Luckily, there’s a framework to help simplify the process… and it’s not as scary as it sounds. It’s not exactly clear who developed the G.O.S.T. model, though it appears to be most commonly employed by PR practitioners with regard to their communications plans. G: set a goal. G.O.S.T. The Prepared Writer's Process for Creating Excellent Content Every Day.
Five strategies for agile marketing. While some may cringe at the word, we all know we need to be more agile. Econsultancy recently hosted a roundtable event on Digital Transformation. The following were five strategies put forward by attendees for becoming a more agile marketing organisation... Prototype Ash Roots of Direct Line Group spoke at the event and told of his team's approach to creating prototypes that might never be used: We were building sites that would never go live. His team would build a site in two weeks and then have the harder conversation about whether to integrate that site. As one example, they developed what they believe is the future of a mobile site. Reduce budget expenditure by reusing content In most cases organisations can re-use existing content to respond to external events. Re-using existing content speeds up approvals and reduces the need for more resources.
Move toward strategic pivoting Many attendees said that their organisations have moved away from five year plans toward strategic pivoting. Content Marketing Failure is Your Fault. Klou. Creating Blockbuster Content: 7 Essential Tips for SEOs » SEO Copywriting. Why Smart Companies Should Put Design First.
Content Marketing in 2014: The State of the Enterprise. Redirecting... Redirecting... Old School Marketing Platforms That Still Resonate in Our Digital World. Redirecting... JayRHenley : The Top 90 Socially Shared ... Top 90 Socially Shared Content Marketing Blog Posts. The Content Marketing Revolution - Alexander Jutkowitz. 64 Tools to Improve Your Content Marketing Campaigns | allthingsSEO. JayRHenley : The #Content #Promotion Ecosystem ...
Introducing the Content Promotion Ecosystem - Relevance. Curation Inspiration Information: 5 Tips for Becoming a Better Curator. Analyzing the Viral Spread Phenomenon for Content Marketing. 5 Content Marketing Lessons You Don’t Want to Learn the Hard Way. How Content Marketing Has Impacted Digital Marketing (And What It Means for Your Business) Executive Summaries and Content Marketing: Tapping Into the Art of the Elevator Pitch. JayRHenley : Study: How #Marketers Optimize ... Study: How Marketers Optimize Their Social Media Content. Blog-Posts-Reuse-Recycle-Repurpose-1081327.S.5887004465831096322?utm_content=buffer51e97&utm_medium=social&utm_source=twitter. JayRHenley : How To Write #Content that ... How To Write Content that Converts: A Content Strategy. How To Write Content that Converts: A Content Strategy.
Idea Curation: How to Get More Ideas for Great Content. Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current. JayRHenley : 7 #Books That Will Inspire ... 7 Books That Will Inspire More Successful Content Marketing. The Ideal Length for All Online Content. How to Build Social Media Into Your Content Marketing Processes. JayRHenley : Scaling Quality #Content ...
Scaling Quality Content. JayRHenley : Feeling Uncomfortable: The ... Feeling Uncomfortable: The Way to Create Amazing Content. 5 Essential Thought Leadership Skills For Content Marketing Success. 13 Content Marketing Secrets I Learned From My Dad. The 3 Stages of Content Sharing for Social Sellers. Using Different Voices in Your Content Marketing to Appeal to Different Audiences.
9 (Proven) Ways To Unleash Your Creative Genius. Influencer Marketing Tools That Will Power Your Content In The Future. 5 Places To Find Content Inspiration in a Dreary Office. Social Listening is Like Sonar for Salespeople. Cb83f65e-eadb-11e3-adfe-12313b06a873-large. Content and Design Are Inseparable Work Partners. Where brand content goes next. Data Vs. Creativity: The Content Marketer’s False Choice. 9 Content Marketing Strategy Questions You Need to Answer. JFerree: Content Marketing Strategies 2013.