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(NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for August 2014 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 233.1 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 190.7 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 97.7 percent. Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in August. About comScorecomScore, Inc. Google Analytics: Key Indicators for Measuring Website Success. “How did you hear about us?”
We’ve all heard this tired tracking question employed by so many companies to discover how they gained a new lead or customer. The method is flawed at best for tracking customer acquisition. Perfecting the art of tracking is a full time job but reviewing your online marketing efforts is a fairly painless experience when you know what to look for. When reviewing website traffic reports with clients we are commonly asked, “Is that normal?” Unfortunately there’s no easy answer to that question, each business is different.
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