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It started a few weeks ago. I had to write an academic research statement: a high stakes, ambiguous, beast of a creative project. For the first week, I kept telling myself, “this is my most important priority,” and hacked away at the project whenever I got a chance. I continuously felt guilty about not spending enough time writing. One night, toward the end of the week, I holed up in my office until 9 pm, desperate to get things done. T he result was near useless.
John Rooks is president and founder of The SOAP Group, an advocacy company helping organizations develop authenticly positive cultures, brands and communication programs. SOAP (Sustainable Organization Advocacy Partners) works for large and small corporations, start-ups, government entities, non-profits, traditional ad agencies and all the crevices in between. With a keen insight into the modern consumer's requirement for dialoge, not monologue, John provides explainantion for why Old School mass marketing and broadcasting is a failed strategy for communicating authenticity.
Let’s say you want to write a cookbook, and you live in the USA. Should you write recipes that include metric measurements (liters and grams) in additional to imperial (cups and pounds)? That’s a good question, and one that’s being asked more often these days. First, let’s admit that the US is way behind in the metrics arena. It should not come as a surprise that, to quote Dave Barry : ”The metric system is not going to catch on in the States, unless you count the increasing popularity of the nine-millimeter bullet.” We are one of only three countries that have not yet embraced the metric system, along with Burma and Liberia.
Report Details Economic Benefits of Farmers Markets and Other Local Food Outlets As farmers market shoppers have long known, buying food directly from the people who grew it is a great way to add freshness and flavor to your table and more fruits and vegetables to your diet. But locally grown food is not only good for your taste buds—it creates jobs, keeps money in local economies, promotes community development, and can reduce the environmental and public health costs of the food we eat. To maximize these benefits, we need new policies aimed at helping local and regional food systems thrive and expand, according to Market Forces , a new UCS report that reviews recent research on these systems and their economic effects. The report recommends the following policy changes:
WPP, Ford Apologize For Controversial Ads by Steve McClellan 15 minutes ago WPP and client Ford have apologized for a series of controversial online ads that were created and posted by a JWT India staffer. JWT is one of WPP's global agency networks. The ads, which were not authorized, were posted Friday and taken down after the client and agency ...
The Consumer Price Index (CPI) for food is a component of the all-items CPI. The all-items CPI measures price changes for all consumer goods and services, including food, whereas the CPI for food measures the changes in the retail prices of food items only. Changes in the CPI are widely used to measure inflation in the U.S. economy.
The art and science of management is much about coping with risk. There are few certain outcomes in business, and that’s particularly true when we factor in the reality that people are darned complex and don’t always act rationally. More often than not, I see managers and leaders looking at their world through the eyes of “what can go wrong?”
1. " If they feel they birthed it, they can't kill it ." David Schimmel touts this tenet at And Partners, his New York design firm. "If you truly collaborate with your clients and let them take credit for ideas," says Schimmel, "there's a good chance you'll sell your strongest ideas without having them watered down." 2.
This guide gives you a short overview on how to use FileZilla client. By default you don't have to configure FileZilla, so you can start directly working with the program. Connecting to an FTP server