Chel + Productivity - Saving small business owner's sanity since 2007. Conner's Blog. The Anti-Social Media. From the head of Zeus Jones. Posted 03.19.14 by Becky Lang Literary editor Katy Guest published an interesting article in the Independent on Sunday declaring that the publication would no longer be reviewing children’s books aimed only at one sex. Here’s an excerpt: “Mr O’Mara himself [bookstore owner] told The Independent that theirBoys’ Book covers ‘things like how to make a bow and arrow and how to play certain sports and you’d get things about style and how to look cool in the girls’ book.” At the same time, he added: “We would never publish a book that demeaned one sex or the other.’It is not like a publisher to leave a bandwagon unjumped upon, but Mr. O’Mara seems to have missed a trick. Hasn’t he heard of Suzanne Collins’ multi-million-selling Hunger Games trilogy, which has a female lead character and striking, non-pink cover designs, and is loved by boys and girls equally?
This doesn’t stop at kids’ books. And why are we not talking about advertising? Yes the people at Dr. (Dear Dr. -Becky Lang See more in: HOW TO: Calculate the ROI of Your Social Media Campaign. Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of “How to Make Money with Social Media” now available at fine bookstores (and a few not-so-fine bookstores) everywhere.
First the bad news: If you’re going to calculate the ROI of your social media campaign, you’re going to have to know math. That may come as a disappointment to people who thought social media was only about accumulating Twitter followers or monitoring Facebook “Likes,” but it’s true. The future of social media is about math, metrics and monetization. The problem is that most companies aren’t doing an effective job of measuring the value of their social media campaigns. If you’re one of the people who isn't measuring your social media campaigns on an ROI basis, you’re setting yourself up for failure. Understand the Value of Your Social Media Campaign Fear not. The 3 Categories of Social Media Measurement What You'll Need. Jason Keath, Social Media Consulting.