The modern business plan. It's not clear to me why business plans are the way they are, but they're often misused to obfuscate, bore and show an ability to comply with expectations.
If I want the real truth about a business and where it's going, I'd rather see something else. I'd divide the modern business plan into five sections: TruthAssertionsAlternativesPeopleMoney The truth section describes the world as it is. Footnote if you want to, but tell me about the market you are entering, the needs that already exist, the competitors in your space, technology standards, the way others have succeeded and failed in the past. Truth can take as long as you need to tell it. The assertions section is your chance to describe how you're going to change things. This is the heart of the modern business plan.
Of course, this section will be incorrect. The people section rightly highlights the key element... who is on your team, who is going to join your team. Social Media Marketing for Your Music Business - 360° Digital Artist. <div class="greet_block wpgb_cornered wpgb_shadowed"><div class="greet_text"><div class="greet_image"><a href=" rel="nofollow"><img src=" alt="WP Greet Box icon"/></a></div>Hello there!
Digital Music Marketing Posts From The Future Buzz. The purpose of this blog is to help everyone – from businesses and marketing consultants to artists and bloggers – succeed with spreading ideas online.
Today I thought I’d aggregate some of my favorite music-related posts I’ve written over the years on this blog, especially as they relate to digital music marketing (but also a few to get your creative thinking going). 1. Social Media And Artists Are A Natural Fit An introduction for artists to leverage social media to build a fan base and achieve “1,000 true fans“. 2. A Creative Commons License Is The Ultimate Music Promotion Tool This post explores results I’ve had as a downtempo electronic music artist publishing my music free under a creative commons license (neat that Techdirt wrote up this story too). 3. 4. 5. 6. 7. 8.
What Will Advertising Agencies Look Like in 2015? How To Create A Modern Press Release. In SitePoint’s latest book, Online Marketing Inside Out, Brandon Eley and Shayne Tilley show you what makes up a modern online marketing strategy.
Email campaigns, advertising, SEO, social media, and more – it’s all in this book! In this excerpt from the book, Brandon Eley explains what makes up a 21st century press release. The marketing landscape has changed dramatically in recent years. The reliance on the mainstream media to break stories about companies and products is waning, while the number of press releases grows daily. It’s increasingly difficult for small and medium-sized businesses to gain mainstream coverage from conventional media forms. To understand the new rules of public relations and media, we must first take a look at the days before electronic communication became dominant.
What is Public Relations? Public relations – or PR, for short – is the practice of managing the public image of a company, organization, or person. Press Releases Press Releases in the 21st Century. Social Media: 4 Steps to an Effective Marketing Strategy. Many small businesses are experimenting with social media to market their products.
Based on my observations, however, most are doing it in piecemeal fashion, without a coordinated, overall strategy. In this article, I present a practical, four-part social commerce strategy that minimizes the time required and that recognizes the overall purpose is to grow sales. Blog Marketing Strategy: 7 Steps to Social SEO Success. Optimizing Your Content Marketing Strategy - 6 Questions to Ask. I’ve been thinking about how entering the content marketing space is not for the faint of heart.
It can be a signifcant undertaking both in terms of resources and a change in an organization’s approach to marketing and sales. Obviously, content marketing is better for some companies and industries than others. Outside help also makes a difference. While increasing numbers of companies are realizing they must provide more than product information to satisfy customers, many of those same companies fail by implementing random tactics and missing out on benefits like better search visibility. Twitter Marketing Strategy: 5 Steps. So you want to succeed with Twitter eh?
Before you run off and chase shiny butterflies and little blue birds, take a seat and collect yourself. Then read the following tips on creating a potential Twitter marketing strategy that will help you become more productive and successful using Twitter for business. First things first. Who are you trying to connect with? 1. The first step in scoring is knowing all about the goal. 2. It’s essential to know how success with Twitter will be measured. Where does Twitter fit in? 3. As a communications and social networking tool, Twitter can connect with customers, prospects, journalists, employees, candidates, investors and marketing partners. #Optimize Your Online Marketing with Social Media, SEO & Content. With the boom in brands publishing content and the explosion of user generated content from social networks, the competition to stand out is only going to get more challenging for companies that rely on the web to attract new business.
Online Marketers that adapt, evolve and scale through a more holistic approach to marketing online gain both short and long term benefits, distinct from competitors reliant on the latest tactic du jour. The process of change starts with acknowledgment that change is needed and then extends to identifying goals, understanding target audiences & communities, developing an approach and tactical mix for reaching business objectives.
Assessing a starting point is usually accomplished through an audit, research and benchmarking for future performance tracking. When taking a look at our TopRank Slideshare account for past presentations I found one on Social Media & SEO from back in 2007 offering the following advice: That’s as solid advice today as it was then. 10 Steps to Better Content Marketing & SEO. How would you rate your content marketing efforts?
How well are you incorporating SEO and Social Media? If you’re not sure or need to improve, read on. We’re big fans of content marketing as you probably know and there’s a presentation on Content Marketing Optimization that I’ve been doing at search conferences lately (SES SF, SES CHI, Pubcon and soon SES London) that has evolved each time I give it. See the bottom of this post for an embedded copy of the latest version from Pubcon. Content Marketing Strategy & Optimization. SES New York kicked off with an excellent keynote presentation by David Meerman Scott (interview) followed by a panel on Digital Asset Optimization including Mark Knowles, Chris Boggs and myself.
Richard Zwicky moderated. The rising importance of optimizing one’s digital assets came out of Google and other search engines’ decision to start including information and file types from other sources than their main search index. Some queries trigger search results that go beyond web pages, MS Office docs and PDF files to include sources such as images, blog posts, news, video thumbnails, books and shopping. While many SEOs were responding to the changed landscape of the Search Engine Results Page (SERP) and optimizing for other file types, many others were already optimizing holistically under the premise of, “What can be searched on can be optimized“.