What 15,000 Microsoft people taught me about storytelling — Mario Juarez / StoryCo. Here are seven essential truths about business storytelling that I’ve learned in helping more than 15,000 Microsoft employees become better storytellers.
The last one is the key to them all. For the better part of three years, I’ve been obsessed with helping business people become better storytellers. It began as a passion project in 2015 while I was an employee at Microsoft, and it grew into such a monster that I struck out on my own this past January. Want to Increase Your Presence? Start by Telling One of These Stories. The Storytelling Secret I Never Told - Until Now. Live Course starts on October 30th, 2017!
Why Leaders Need To Be Great Storytellers - SmartTribes Institute Official Site. *As originally seen on Forbes.com We’ve all seen them.
Emotionally flat presentations. Emotionally devoid corporate mission, vision, and value statements that are simply wall art. Robert McKee on the power of story. As children we were naturally good at telling stories about events or topics that mattered and learning from others via their stories, but as we became older we were taught that serious people relied only on presenting information and "the facts.
" Accurate information, sound logic, and the facts are necessary, of course, but truly effective leaders in any field — including technical ones — know how to tell "the story" of their particular research endeavor, technological quest, or marketing plan, etc. There are a few people talking about the importance of storytelling these days (see this post from last year: Ira Glass: Tips on storytelling), and if you look to non-traditional sources there is much to be learned. Famed screen writer Robert McKee's book (Story: Substance, Structure, Style and The Principles of Screenwriting) is one I have recommended before—highly recommend it.
Secret 3 Point Plan to Build Engaging Stories into Your Speech. Where Are All the Storytellers? - Public Words. In the early days of my blog, back in 2008 (almost a decade ago!)
When I argued for more storytelling in public speaking, the idea was radical. Now, it has gone mainstream, nearly. Almost everyone pays at least lip service to the importance of storytelling in public speaking, and some people are even actually doing it. And yet neither of the two major party candidates for the American presidency told stories in truly effective ways in their speeches at their own nominating conventions. Podcast: The Power of Persuasive Storytelling.
The art of storytelling may conjure up images of telling tall tales around a campfire or artsy live lit events.
But storytelling is also a key business skill worth cultivating. It can serve as an essential tool for closing a deal, impressing your boss, or making your brand more relatable to consumers. Stories let you connect with your audience on an emotional level. How To Craft Your Perfect Selling Story. 4 Ways Steve Jobs Inspired Employees With Great Stories. Speech Storytelling. Emotions in storytelling. Storytelling Tips & Advices. Stories Structure. The Story Spine.pdf. Deconstructing the art and science of storytelling. "Brand storytelling" is currently the biggest buzz trend in marketing.
Stories are coming to the fore because brands today have to grab the attention of consumers. The Irresistible Power of Storytelling as a Strategic Business Tool - Harrison Monarth. It’s not often that you hear Budweiser and Shakespeare mentioned in the same breath.
But according to new research from Johns Hopkins University, the Bard’s deft application of storytelling techniques featured prominently in the beer company’s Super Bowl commercial. In “Puppy Love,” a perfectly adorable yellow lab becomes inseparable friends with a Clydesdale. Sneaking out of his pen, the pup and the horse “talk” in the stables and cavort on an idyllic farm –until someone comes to adopt the dog. Storytelling That Moves People. Persuasion is the centerpiece of business activity.
Customers must be convinced to buy your company’s products or services, employees and colleagues to go along with a new strategic plan or reorganization, investors to buy (or not to sell) your stock, and partners to sign the next deal. But despite the critical importance of persuasion, most executives struggle to communicate, let alone inspire. Too often, they get lost in the accoutrements of companyspeak: PowerPoint slides, dry memos, and hyperbolic missives from the corporate communications department. Even the most carefully researched and considered efforts are routinely greeted with cynicism, lassitude, or outright dismissal. The 14 Most Addictive Storytelling Podcasts Of 2015. 5 Great Tips to Help You Tell Better Stories. 10 Storytelling tips from Billy Wilder. Billy Wilder (1906–2002) was the first person to win an Academy Award as producer, director and screenwriter for the same film.
The film The Apartment (1960) stared Jack Lemmon, Shirley MacLaine, and Fred MacMurray and is certainly in my top-10 favorite movies of all time. There is something quite special about Wilder's films. Storytelling 101: 3 Tips for Creating Compelling Content Marketing. 10 Storytelling tips from Billy Wilder. George Takei's bold TEDxKyoto Talk. George Takei knows how to tell a great story. In this case, a true story of his life. Seven Tips For Jumpstarting Your Visual Storytelling Strategy. The storytelling imperative: Make them care!
Pixar Studios filmmaker Andrew Stanton gave a good TED talk about a year ago where he states that one of the key aims of any good story is that it must make the audience care. "Make me care," he says. Storydoing. Do you have a story? Form a multi-department working team to lead development of a story. Does that story define an ambition beyond commercial aspiration? Form a multi-department working team to evolve or redefine the story, broadening its relevance. Is the story understood and cared about by your entire company? Create an employee engagement and training program, directed by managers across departments. Is the story being used to drive action throughout the company? Start working regularly with individual functions to define and prioritize actions based on the story. The Danger of a Single Story. Lead With A Story. How Advertising Uses The 7 Basic Plots of Storytelling.