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Robert McKee on the power of story. As children we were naturally good at telling stories about events or topics that mattered and learning from others via their stories, but as we became older we were taught that serious people relied only on presenting information and "the facts.

Robert McKee on the power of story

" Accurate information, sound logic, and the facts are necessary, of course, but truly effective leaders in any field — including technical ones — know how to tell "the story" of their particular research endeavor, technological quest, or marketing plan, etc. There are a few people talking about the importance of storytelling these days (see this post from last year: Ira Glass: Tips on storytelling), and if you look to non-traditional sources there is much to be learned. Famed screen writer Robert McKee's book (Story: Substance, Structure, Style and The Principles of Screenwriting) is one I have recommended before—highly recommend it.

Secret 3 Point Plan to Build Engaging Stories into Your Speech. Where Are All the Storytellers? - Public Words. In the early days of my blog, back in 2008 (almost a decade ago!)

Where Are All the Storytellers? - Public Words

When I argued for more storytelling in public speaking, the idea was radical. Now, it has gone mainstream, nearly. Almost everyone pays at least lip service to the importance of storytelling in public speaking, and some people are even actually doing it. And yet neither of the two major party candidates for the American presidency told stories in truly effective ways in their speeches at their own nominating conventions. Podcast: The Power of Persuasive Storytelling. The art of storytelling may conjure up images of telling tall tales around a campfire or artsy live lit events.

Podcast: The Power of Persuasive Storytelling

But storytelling is also a key business skill worth cultivating. It can serve as an essential tool for closing a deal, impressing your boss, or making your brand more relatable to consumers. Stories let you connect with your audience on an emotional level. How To Craft Your Perfect Selling Story. 4 Ways Steve Jobs Inspired Employees With Great Stories. Speech Storytelling. Emotions in storytelling. Storytelling Tips & Advices. Stories Structure. The Story Spine.pdf. Deconstructing the art and science of storytelling. "Brand storytelling" is currently the biggest buzz trend in marketing.

Deconstructing the art and science of storytelling

Stories are coming to the fore because brands today have to grab the attention of consumers. Since time immemorial, storytellers have been honing the art of creating compelling content that immediately hooks people in. Neuroscience now confirms what prophets, minstrels and jesters knew instinctively: if you relay information through narrative, people are more likely to emotionally connect with it and remember the details. We're all storytellers now. Social networks have become the virtual campfires we sit around to tell our tales. To tell a good story and involve your community takes a lot of groundwork. "Storytelling is in vogue, and there are a lot of people saying, 'We have to tell stories and be on all platforms,'" says John Sadowsky, author of Email, Social Marketing and the Art of Storytelling.

It's not about shoehorning a story into a multimillion-pound TV ad, either. Greater flexibility Audience focus. The Irresistible Power of Storytelling as a Strategic Business Tool - Harrison Monarth. It’s not often that you hear Budweiser and Shakespeare mentioned in the same breath.

The Irresistible Power of Storytelling as a Strategic Business Tool - Harrison Monarth

But according to new research from Johns Hopkins University, the Bard’s deft application of storytelling techniques featured prominently in the beer company’s Super Bowl commercial. Storytelling That Moves People. Persuasion is the centerpiece of business activity.

Storytelling That Moves People

Customers must be convinced to buy your company’s products or services, employees and colleagues to go along with a new strategic plan or reorganization, investors to buy (or not to sell) your stock, and partners to sign the next deal. But despite the critical importance of persuasion, most executives struggle to communicate, let alone inspire. Too often, they get lost in the accoutrements of companyspeak: PowerPoint slides, dry memos, and hyperbolic missives from the corporate communications department. Even the most carefully researched and considered efforts are routinely greeted with cynicism, lassitude, or outright dismissal. The 14 Most Addictive Storytelling Podcasts Of 2015. 5 Great Tips to Help You Tell Better Stories. 10 Storytelling tips from Billy Wilder.

Billy Wilder (1906–2002) was the first person to win an Academy Award as producer, director and screenwriter for the same film.

10 Storytelling tips from Billy Wilder

The film The Apartment (1960) stared Jack Lemmon, Shirley MacLaine, and Fred MacMurray and is certainly in my top-10 favorite movies of all time. There is something quite special about Wilder's films. There's a simplicity, clarity, and naturalness that is above all else engaging and human. Storytelling 101: 3 Tips for Creating Compelling Content Marketing. 10 Storytelling tips from Billy Wilder. George Takei's bold TEDxKyoto Talk.

George Takei knows how to tell a great story.

George Takei's bold TEDxKyoto Talk

In this case, a true story of his life. The famed Star Trek actor, activist, and social media star was in town recently to give a remarkable talk as part of a very special TEDxKyoto event. I was invited to watch the rehearsal just before the live event, so I arrived early and grabbed a front row seat. Seven Tips For Jumpstarting Your Visual Storytelling Strategy. The storytelling imperative: Make them care! Pixar Studios filmmaker Andrew Stanton gave a good TED talk about a year ago where he states that one of the key aims of any good story is that it must make the audience care.

The storytelling imperative: Make them care!

"Make me care," he says. If you research the advice of famous directors and screenwriters of today and of years gone by you will find this is a common refrain: You have go to make the audience care. Presentations in all their many forms are never just about transferring information alone. We are emotional beings, like it or not, and to connect and engage people to the degree that they will care enough to listen to you, you have to evoke in them some kind of emotion. The TED talk below is well worth watching; the storytelling lessons in this short talk are many. Storydoing. Do you have a story?


Form a multi-department working team to lead development of a story. Does that story define an ambition beyond commercial aspiration? Form a multi-department working team to evolve or redefine the story, broadening its relevance. The Danger of a Single Story. Lead With A Story. How Advertising Uses The 7 Basic Plots of Storytelling. There are seven basic plots used in storytelling. Here we look at how they are used in the world of advertising. Overcoming the Monster One of the all time classic story telling genres, dating as far back as Ancient Greece (if not even further). The premise is simple. Companies use their all-conquering brands to overcome something, either literally or metaphorically, monstrous. Rebirth Many of the most popular stories throughout the centuries have contained elements of rebirth or resurrection.