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Jason Miller

Oracle Marketing Cloud. The past few years have seen an explosion in the power of social media and social marketing.

Oracle Marketing Cloud

New social platforms continue to emerge, and social budgets have swelled, as more companies are beginning to embrace social media presences. Three-quarters of businesses now have a dedicated social media team. It’s safe to say that Twitter isn’t just for discussing what you had for lunch for marketing professionals, as marketing minions now use social media for business. Twitter now boasts hundreds of millions of active users who send out hundreds of millions of Tweets per day.

You do the math. Facebook, LinkedIn, Instagram, Pinterest, and more all continue their growth among members and marketers alike. Here are four areas where marketing should consider focusing social efforts: 1. 2. 3. 4. Related Products. B2B Digital Marketing Strategy. The Top Digital Marketing Trends to Expect in 2016. Another year has come and gone, and before we know it, 2016 will be here.

The Top Digital Marketing Trends to Expect in 2016

Digital marketing is consistently changing, and the Internet has radically altered the way information is shared. As marketers, we face new tools, platforms, and technologies each year. Change can be difficult, but it’s important to under the main trends that will shape the digital marketing landscape for the year. Here are the top digital marketing trends to keep you ahead of the curve: Seamless Customer Experience Now is the time for marketing departments to begin working as one unit rather than in silos. Ad-Blockers – Who Will See My Ads? We’ve heard it for a while now that consumers are sick of “in your face marketing.” Social Media Will Gain More Recognition Social Media must be part of every digital marketing budget in 2016.

All About Mobile When you take a look around a room, nearly everyone is on their Smartphone. Oracle Marketing Cloud Home. Oracle Marketing Cloud. Oracle Marketing Cloud. Data Management Platform. What is Marketing Automations. Why Marketing Automation Makes Sense To run effective demand gen and lead management processes, marketers must respond personally to each prospect in the buying process.

What is Marketing Automations

But given the sheer volume of most marketing campaigns, you can’t possibly identify and respond to each sign of buyer interest manually. If you really want to target customers and prospects with the right messages at the right time, you’ll need a cross-channel marketing platform that customizes content and automates the timing of all your marketing communications. Reaching a New Breed of Buyer Over the past decade, the customer’s ability to self-educate has increased astronomically. Buyers can use websites and social media to learn their options and refine their preferences. By the time they engage a business, they've probably already made their buying decision, based on information from you, your competitors, and multiple third-party sites.

This means we marketers need to work differently. Guide to Email Marketing Automation. Because email Automation works on a basic trigger and action system (i.e. when a specific trigger happens, send this specific email or set of emails) you are really only limited in what you can do by your creativity and business needs.

Guide to Email Marketing Automation

To give you some ideas and help you get started, we’ve compiled this list of 10 automated emails you can start sending today that will help grow your business. Welcome new subscribers According to research, 96% of visitors to your website aren’t yet ready to buy. Best Marketing Automation Software. Zalora Creates Personal Customer Relationships with Oracle Marketing Automation. Digital Marketing Podcasts. Cross-Channel Marketing Best Practices. Cross-channel marketing or multi-channel marketing or omni-channel marketing or whatever term you prefer is all about engaging with your customer or prospect across every digital channel and any device.

Cross-Channel Marketing Best Practices

From the inbox to social networks to the web, and across laptops, tablets, and smartphones, today’s consumer moves seamlessly and fully expects you to be there with them, providing a true integrated experience. And just how exactly does a marketer provide such an experience? By tracking of course. Tracking and monitoring the actions, movements, data of your customers and prospects. All of the aforementioned technology usage raises many questions, however. Amid the technology boom, there’s an opportunity for marketers to consider how they are gathering insights across these devices and using them to test or inform marketing campaigns. Unfortunately too many marketers rely on guesswork when it comes to tracking.

Multi-channel Marketing. Oracle Marketing Cloud. B2B Marketing ProTips: Marketing trends to look for in 2016. As 2015 draws to a close, many of us are reflecting on the past year and what we learned.

B2B Marketing ProTips: Marketing trends to look for in 2016

For B2B marketers, it’s also time to look ahead to 2016 and make decisions about what we’ll be investing in, and what we’ll no longer budget for. As the field and importance of B2B marketing continues to evolve quickly, there are new tactics to consider every year. It can be a challenge for marketers to determine which new tools and technologies are ripe for their use, which are too unproven to undertake yet, and which have passed their sell-by date. So, what’s in store for 2016? Here’s what we think are the key trends, based on our conversations and work with about 50 B2B companies over the course of 2015 and heading into 2016. 1) Continuing Increase in Digital Marketing Spending Over the past few years, we’ve seen an upward trend in spending by B2B companies when it comes to digital marketing.

Best Practices. Effective Marketing Strategies: 6 Key Elements for B2B Marketers. 34 Tips to Maximize Email Marketing Success. Email Marketing. Email Marketing Gets Results If your marketing strategy relies on email communications, you’ll be glad to know that email marketing is alive and well.

Email Marketing

According to research firm Econsultancy, “Email continues to be a vital component of the marketing mix and the vast majority of companies (72%) rate email as ‘good’ or ‘excellent’ in terms of ROI.” But you’ll need a sound knowledge of email design best practices, an eye for email deliverability, and a flair for developing engaging content that targets specific audiences. Jesse Noyes Discusses How to Measure Your Content Marketing.