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As marketers and business owners, you will most likely come to deal with the process of pricing your products or services. The thing is, many folks struggle with this process because although they understand their customer’s needs, they aren’t experienced with what to charge people for their work.
When I started writing The Spirit War (Eli novel #4), I had a bit of a problem. I had a brand new baby and my life (like every new mother's life) was constantly on the verge of shambles. I paid for a sitter four times a week so I could get some writing time, and I guarded these hours like a mama bear guards her cubs - with ferocity and hiker-mauling violence.
Twenty creative directors, planners, media strategists, and account executives from agencies across the country are down on all fours on the floor of a 100-year-old tenement on Manhattan's Lower East Side. They are each staring down at a blank poster-size sheet of paper, contemplating their most abject fears about their careers, their livelihoods, and their future.
Craig Ryomoto Director, Pro User Growth & Revenue